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Guidance from our Digital Marketing Experts in Seattle
When you search for something on, say, Google, you see your standard search results on the SERP. But some results — known as rich snippets or rich results — include further information from structured data included in their corresponding page’s HTML. One common example of a rich snippet is a review on a page in your search results. What creates these rich snippets? Schema. Schema markup is a piece of code that search engines can read to better understand your site’s content. This code is read by all the biggest […]
Depending on the nature of your business, you likely have a physical location where you’re based. The most common of these are brick-and-mortar stores — we’ll be focusing mostly on those stores in this post — or offices and meeting spaces where work is done with clients and customers. Assuming you’re running ads for this kind of business, its location becomes quite important; for example, for a storefront, foot traffic is key to its success. Making store locations clear in your online advertising and site removes a barrier for potential […]
Google Search Console — more easily called GSC — is a platform that helps you better understand and improve your site’s Google Search performance, as well as identify and fix any search problems that arise. GSC helps you: If you have a site for your business — which, if you have a business, should be the case — then we highly recommend signing up for GSC. And Google recommends that, too! Whether you’re an SEO specialist, site administrator, web developer, or simply the owner of a business, if you’re involved […]
If you frequently work in the online marketing sphere, you’re almost certainly familiar with SEO and UX. For those who maybe aren’t as immersed in that world and aren’t familiar, SEO stands for search engine optimization, while UX is an abbreviation for user experience. Not only do both of these affect the other, but there are also many crossovers in the ways we evaluate and approach them. Let’s take a look at how they’re unified, where they’re distinct, and how to make the most out of both: Basics of SEO […]
At Fujisan, one of our core focuses is on continually improving your site’s performance not via advertising, but through organic, SEO-based traffic. It’s been shown over and over that websites with higher quality organic SEO perform much better in search engines, leading to a wider and more engaged audience. Here are five practical starting points to increase organic traffic to your site. Tip 1: Know your audience with keyword research We’ve spoken before at Fujisan about keyword research more in-depth. One thing we see a lot with small businesses is […]
What is competitive SEO research? Competitive SEO research simply means looking at how your organic SEO stacks up against your competitors. It’s an important task to do from time to time simply to get a sense of what your competitors are doing, how that’s working, and what you can learn from their successes or missteps. A thorough look at your competitors’ SEO involves a handful of steps, including: SEO keyword competition analysis Competitor backlink analysis Keyword gap analysis Top content analysis Organic social media review SEO metrics comparison Before these […]
A bit ago, we released a part one blog post on local SEO, why it matters, and how to optimize your Google My Business profile to that end. Today we’re continuing that with a second look at SEO and what some important aspects are that affect your business’ online visibility. So, what other factors play a part in local SEO? Given how advanced Google and other search engines’ web crawlers are now, there are many details that go into how well your business fares SEO-wise. Practically speaking, it’s impossible to […]
First off: What is Google Analytics and how can it help you? Google Analytics is a platform provided by Google that helps you to track and analyze data about how people interact with your site. Assuming you’re using the Universal Analytics version, it will provide insights into these categories: Audience: Who is visiting your site? Acquisition: How are they getting there? Behavior: What are they doing once on your site? Conversions: What goals are they completing on your site? These categories can be further segmented, of course. Audience insights can […]
The world is more connected than ever and the exchange of goods and services, for many businesses, can be facilitated almost anywhere. Because of this, it can be tempting to feel like you can — or even should — broaden your online marketing scope to focus on a national or even global scale. Yet despite the fact that businesses theoretically shouldn’t all have to depend on local customers anymore, it’s the locals who still disproportionately affect business more often than not. This is reflected even in the digital space, where […]
When it comes to developing your SEO strategy, there are 2 distinct things you should keep in mind – E-A-T and YMYL. E-A-T stands for expertise, authority, trust, and is one of the main ways Google gauges your credibility in your niche’s ecosystem. YMYL stands for “Your Money or Your Life,” which may or may not apply to your business. More on this below. Let’s start with E-A-T, which stands for: Expertise refers specifically to the creator of the article (or blog post, video, etc.). Basically speaking, if you are […]
