Blog
Guidance from our Digital Marketing Experts in Seattle
This is the second half of a two-part series on using YouTube to build your brand and business. Here we review how to optimize your video content and then how to report on and measure your video content performance. If you haven’t already, we recommend reading part one. Optimizing Your Video Content Assuming you’ve read the first part of this series, you now know how YouTube-based content boosts your search engine positioning and domain authority, plus the factors in which YouTube videos are ranked. We have identified the four main […]
YouTube was founded in February 2005, almost one year after the founding of Facebook, a year-and-a-half after Myspace, and more than two years before Twitter. A year later, it was the fastest-growing website. By 2006, it garnered more than 65,000 video uploads and 100 million page views every day. By 2015, over 400 hours’ worth of video were uploaded every minute. By the time Google came calling and purchased the platform in October 2006, YouTube estimated they were making $15 million per month from ad revenue — and after the […]
Fujisan Marketing is pleased to announce the addition of Katie Blatman to the Client Management team. Katie was hired to support the company’s growing demand for custom digital marketing services. She brings over a decade of expertise in SEO, SEM and web analytics and creates measurable results for the organizations she works with. Before joining Fujisan, Katie served in client-facing roles for the Seattle Times and Garrigan Lyman Group with impressive results. As Senior Campaign Manager at the Times, Katie worked with a marquis client, the Pacific Science Center: under […]
Technology and software companies are among the most popular businesses in the world today. Whether your company is a startup or an established presence, it is important to use search engine optimization (SEO) to stand out from all the others.
Identifying keywords and conducting keyword research is the cornerstone of any digital marketing strategy. This helps businesses develop a strategy based on customer intent and industry competition for reaching their target market through search engine results. Before we dive further, let’s define keywords and keyword research: What is a keyword? A keyword is a word or phrase that is significant to the content on your website and to your business. This allows Google to categorize your website based on those keywords. What is keyword research? Keyword research is a way […]
From ‘301 Redirects’ to ‘YouTube’, and ‘Alt Text’ to ‘UTM Tracking’, we’ve put together your ultimate guide to all things digital marketing. Whether you’re new to the industry or just need a quick refresher, we have 108 helpful terms that all marketers should know. # 301 Redirect: A permanent redirect from an old URL to a new URL. This is a commonly used method to keep pre-existing traffic directed to a website when the website is redesigned or a web page and its URL are updated. 404 Error: An error […]
After countless hours of gathering data, analyzing patterns, predicting trends, and gaining insight, there’s still that looming, final piece of the puzzle: Data presentation. Presenting all your data and related information in a cohesive, visually appealing way can feel like a big, unpleasant, yet unavoidable hurdle. With Google Data Studio, you can quickly design beautiful, comprehensive reports, and save your energy for what you do best. What Is Google Data Studio? Google Data Studio is the newest addition to the Google Analytics 360 Suite. This tool makes it easy to […]
Written by Preston Parshall “Plans are only good intentions unless they immediately degenerate into hard work.” – Peter Drucker Since we started in 2014, we’ve been asked a lot of questions about who we are and our approach. The one question that we have been asked the most is a variation of these: “What’s your juice?” “What’s your differentiator?” and “What makes your team special?” At Fujisan Marketing, it all starts with thoughtful execution. Thoughtful execution is the cornerstone of any viable strategic plan or engagement. Whether you are launching […]
There is some confusion about what a landing page is and is not. As you read on, you’ll understand the characteristics of a landing page, and how you can design effective landing pages to collect data to benefit your company and optimize your online marketing efforts. A Landing Page Is: A landing page is a solo webpage with a focused sales pitch that is designed to get a visitor to take action. A landing page contains a form to collect visitor information. A ‘form’ on a webpage is a section […]
There’s no one-size-fits-all strategy to optimizing SEO. Great SEO is built on implementation, data analysis, and iteration based on performance. That is why accurate measurement of relevant data is critical to building a strong, optimized, SEO strategy. For our clients, our prefered platform for tracking SEO progress is Google Analytics. Most of the examples in this article will be based on our direct experience. We will discuss how we combine Google Analytics, RivalIQ, and MOZ to measure our SEO strategy, and will give a few tips on optimizing. Track these […]
