There’s no one-size-fits-all strategy to optimizing SEO. Great SEO is built on implementation, data analysis, and iteration based on performance. That is why accurate measurement of relevant data is critical to building a strong, optimized, SEO strategy.  For our clients, our prefered platform for tracking SEO progress is Google Analytics. Most of the examples in this article will be based on our direct experience. We will discuss how we combine Google Analytics, RivalIQ, and MOZ to measure our SEO strategy, and will give a few tips on optimizing. Track these […]