Creative is sometimes the first thing that catches a user’s eye. Visuals are meant to capture our audience’s attention and draw them in, encouraging them to learn more about the business and services we offer. And there’s more that goes into creative than just images. Molly Hawkins, founder of We Are Unicorns, joins us to talk about what makes for great creative, and what to do with a limited budget, and how AI can help support creative efforts. Learn more about We Are Unicorns at weareunicorns.co.

When working with clients, account managers are on the front lines of communication. But what makes for a good account manager? What makes a bad account manager? Chris Copacino from the agency Copacino Fujikado joins us to shed light on account management best practices, expectation setting, and how good account management leads to client success. Plus, Chris shares the five P’s and talks about putting a rock on the table.

eCommerce impacts our day-to-day life because it’s how we find new products and get them delivered to our front door. But it’s not just Amazon anymore! Social media is changing the game by getting involved in online shopping, not to mention the small shops that have all the tools at their disposal to set up their own eCommerce site. Iestyn Mullins joins us to talk about the state of eCommerce marketing.

Every dollar of spend matters in digital marketing! But Google and Facebook are companies that want to maximize their profits, too, so sometimes they create features that may be more amenable to their own needs rather than the needs of the advertiser. Joe Kim, founder of Frontside Consulting, shares some of the landmines, gotchas, and specifics within Google Ads and Facebook Ads to look out for.

While it has plenty of features and tools to play around with, one thing you should always be doing in Facebook Ads (and for your digital marketing program overall) is run A/B tests. A/B testing helps ensure you’re maximizing the performance of your budget by constantly trying new ways to get better results. Emily Lewis shares her years of experience in Facebook Ads with her tips and tricks for A/B testing.

It’s a long-held belief that, in SEO, content is king. In other words, your SEO program is only successful if you generate new, unique, engaging content on a regular basis. But is that still true? What changes have there been in recent years to the type of content that you should produce to maximize your SEO efforts. Samantha Pape joins us to talk about whether content is still king.

Our clients are some of the smartest people we know, and they ask great questions. There are, of course, some questions that tend to crop up again and again, so we want to share our wisdom on those topics. To answer some of the most common questions we get, Victor Madaris discusses Google’s Recommendations, Microsoft Bing, Performance Max (Pmax), CPCs, and more.

Launching (or re-launching) a website is a major undertaking, and there’s plenty of work to be done to ensure that it’s successful. One of the most important things that can guarantee success or failure is the effort you put into your SEO. From redirects and tracking to SERPs and EEAT, Susanna Chaudhry shares what makes for a smooth website launch and what can create more issues.

2024 is going to bring some big changes to the digital marketing landscape, and we want you to be prepared. Preston sits down with Josh Dirks, the Founder and CEO of Project Bionic, to discuss what the year has in store. They talk about whether the AI and ChatGPT craze is over-hyped, plus cover first-party data, short-form video, the rise of the micro-influencers, and more.