Leverage Analytical Data for Better Marketing
Marketing doesn’t have to be a mystery. Fujisan’s experts help you take advantage of analytics tools to leverage your digital marketing data and achieve your business objectives.
How analytics can help your organization market more successfully
Data should be driving everything you do in your digital marketing efforts. Tracking enables us to measure the success of your campaigns, identify potential issues, and build upon successes. We can determine where your traffic is coming from, how you’re getting it, and what steps you can take to keep attracting the right audiences.
How Fujisan manages analytics for clients
Every engagement at Fujisan Marketing starts with making sure that tracking and analytics are set up properly for our client’s website and that conversions are tracking the things that matter. If tracking isn’t setup correctly, there is no reason to advertise because we can’t accurately attribute what is happening and when.
With proper tracking, we can discover how visitors are getting to the site, which sources are converting the most, and where customers are dropping from the website/funnel.
Here are the specific things that we will look at initially:
Google Tag Manager implementation
Google Search Console implementation
Bing Search Console implementation
UTM parameters in advertising implementation
Google Analytics & Search Console Integration
Demographic targeting setup
Events, goals, reporting, conversion funnels
Removal of referral spam
After this work has been completed, we have a good foundation for digital marketing with the ability to see which channels are performing and how to improve in-bound marketing.
How we will work with you to achieve success
The first step in configuring your analytics account begins with us learning about your business’s sales and digital acquisition goals. From this, we will make recommendations and/or changes that enable you to optimize your digital marketing in three main areas:
Content
Become better informed about the keywords and landing pages being used to reach your site.
We will carefully assess your website’s analytics to find out what content is driving traffic then discuss strategies to help you build upon successes or course correct to attract the right audiences.
Traffic
Understand where your traffic is coming from.
Our team will evaluate your website metrics to discover the most successful channels for your site. We will tell you where users are coming from and how engaged they are with your current content, as well as identify potential opportunities for improvement.
Conversions
Discover what is making an impact.
Whether it’s call tracking, purchases, or form fills, we will build goals to provide insight into how your website affects your bottom line. Goals will enable you to see where your leads are coming from and get granular with the performance of your digital marketing.
This tailored approach allows us to combine all that you know with all that we know, resulting in a more thoughtful and effective solution.
Ready to get started?
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