Back in Ye Olden Times (like, 2019), creating a custom report was pretty dang easy: hit the “customization” tab… boom, you’re golden. Now with Google’s switch to GA4, this has become an unfamiliar task for most people marketing their business. It can feel like a pain and like you have to relearn everything from scratch again. Luckily, that’s exactly what we’re gonna cover. A quick intro to GA4’s custom reports (and why they matter) Within GA4, there are standard reports pre-configured into the dashboard already — these are of course […]