Get Results with Social Media Advertising Done Right
Paying for highly qualified website visitors can be very lucrative, but it can also be highly competitive. Fortunately, there’s a lot that can be done to ensure that those costly clicks convert into revenue for your business.
How Paid Social helps your organization market more successfully
Social media platforms have an incredible amount of information about their users. Some of them know our age, where we work (and have worked in the past), what our current job title is, what we are interested in – even what books,
movies, and TV shows we like.
These platforms leverage this data to help advertisers target exactly who they are looking for. The key advantage of paid social is its ability to reach a specific audience or target demographic. Paid social also offers a way for marketers to reach people when and where they are online. Platforms we manage for our clients include Facebook, Instagram, LinkedIn, TikTok, and Pinterest.
Outside of their amazing targeting ability, social media advertising platforms have been engineered to focus on specific business objectives such as brand awareness, lead generation, and sales. Want to have the best shot at reaching
your target demographic accurately? Social media advertising is an excellent place to start.
How Fujisan manages Paid Social for clients
We work with our clients to understand their fundamental brand goals then translate the information into campaigns designed to achieve them. We create a customized strategy with a clear path from the top of the funnel to acquisition.
Our first step is to build a campaign structure that will most effectively reach a client’s prospective buyers. We align those campaigns based on a) what part of the funnel we are trying to reach, b) audience and placement, and c) creative type.
The next step is choosing the right audience for the program. With granular targeting, we can identify top-performing audiences and bid accordingly to help minimize wasted ad spend and engage with the target market.
Testing is a fundamental aspect of our process. Here are some of the things we test in campaigns that we manage:
Objective testing: for example, lead gen vs. conversion
Audience testing: for example, lookalike vs. interest
Placement testing: for example, feed vs. story
Creative type testing: for example, video vs. carousel
Ad copy testing: for example, short-form vs. long-form
Image testing: for example, lifestyle vs. product
Headline testing: value proposition alternatives
Call-to-action testing: for example, “Learn More” vs. “Contact Us”
As a result of the testing, we work with our clients to produce creative executions that convert and produce the desired actions for each given stage of the funnel.
How we will work with you to achieve success
A Thorough Audit
Before we get started, our team ensures that all assets are created and connected properly. This includes ensuring the Facebook Pixel or LinkedIn Insight Tag is on your website so we can track activity accurately. Together we’ll build a campaign strategy that serves your goals whether that’s brand awareness, event sign-ups, leads, or sales.
A Customized Strategy
The next step is to gain a deep understanding of your target demographic and buyer personas. Based on these learnings, we’ll develop relevant ad copy for each stage of the customer acquisition journey.
An Action Plan
Finally, your campaigns will be optimized through testing, bid and budget management, and audience refinements. Each month, we will educate and report on how your campaigns are performing and what we plan to do to improve results the
following month.
Ready to get started?
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