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Guidance from our Digital Marketing Experts in Seattle
MozCon wrapped up its 2024 edition earlier this summer, which included some thoughts on the evolution of SEO and AI. Before you think, “Oh, I bet the takeaways are to hop on that bandwagon,” you might want to slow down that reflex. A lot of the findings were in line with what many of us have intuitively experienced as individuals — when it comes to making content that provides value instead of clogging up the search engine ecosystem, AI and low-quality output (even when human-powered) aren’t particularly beneficial and can […]
When it comes to developing your SEO strategy, there are 2 distinct things you should keep in mind – E-A-T and YMYL. E-A-T stands for expertise, authority, trust, and is one of the main ways Google gauges your credibility in your niche’s ecosystem. YMYL stands for “Your Money or Your Life,” which may or may not apply to your business. More on this below. Let’s start with E-A-T, which stands for: Expertise refers specifically to the creator of the article (or blog post, video, etc.). Basically speaking, if you are […]
First off: why even have a blog? This is a pretty common thing to wonder for those who are just beginning their dive into an improved online presence. In some ways, it can feel like just another task in an area that can already be a bit overwhelming at first. But once you learn more about blogs’ role in your digital visibility, it’s clear they’re a really, really great tool. A blog can help answer people’s frequently asked questions, share industry news, and address informational intent from search engine users. […]
Worried about keeping up with Google’s algorithm and its occasional changes? First off, don’t be. (Or, don’t really be.) Google recently had a significant core update that’s worth dissecting, but in the end it’s mostly a good excuse to discuss A) Google’s priorities and B) how they affect you. This change should not mean an overhaul of your content strategies — unless said strategies needed overhauling anyway — but Google shows they’re continuing to place increasing significance on content integrity and quality. Here’s what we know: What is this “Google […]
Sometimes when working with SEO, you feel like you’ve hit a ceiling. Every factor that goes into a high-performing site seems to be accounted for. So, what should you tackle when you feel like you’ve done it all? Audit, audit, audit When it feels like you’ve done all you can do, auditing is the first step to figure out what isn’t actually functioning as well as it could. There are many different programs that can help here; one, Screaming Frog, can alert you to missing or duplicate title tags and […]
So, now you know the what and why of link building (or, if you don’t, check it out in our part one article here), but what about the how? In case that last line wasn’t obvious enough, that’s what we’re going to talk about right… wait for it… now. Types of links and what they mean Before we dive into the tactics of link building, let’s review the different link types and how search engines treat them. These link types are called link attributes, and they’re a way of qualifying […]
Comparing your own website performance versus your competitors might sound like a task that would distract you from other, more important business initiatives. After all, in the words of every sports coach ever, “We can only focus on improving ourselves each day instead of worrying about our opponents.” Would that not hold true with a business in the digital age, too? While that sentiment might be an important reminder to keep your vision clear, analyzing yours and your competitors’ website performance is useful in order to better understand how you […]
We are pleased to announce the newest member of the Fujisan Marketing team, Victor Madaris. We sat down with Victor to learn more about his background in digital marketing as well as his hobbies outside of the workplace. Tell us about your Search Marketing background prior to joining Fujisan Marketing. I started in search marketing in 2017 when I joined Dealer eProcess West in Everett as a SEM strategist. I oversaw day-to-day performance on 70 Google and Bing accounts for automotive dealerships located within the U.S., most of which are […]
Well hello, and welcome back to the third and final part of our series on Fujisan’s SEO auditing process. If you haven’t already, we recommend reading parts one and two for a crash course on the benefits of SEO auditing and a rundown of our on-site audit process. After an on-site audit, we conduct an audit of the technical aspects of your site plus one for off-site factors. Here’s how those work: Technical Audit Indexing Part of the technical audit is checking externally related indexing factors like crawl errors and […]
For a business in the 21st century, a well-functioning website is the foundation of your public visibility. In order to optimize your website’s standing, it’s important to make sure its different components are optimized themselves. At Fujisan, that’s where we want to help. An on-site audit is a simple way to improve your website’s functionality, visibility, and discoverability online. Here’s what we check for: Title Tags Title tags are the heading for your page’s Google search result listing. When auditing title tags, we look for missing or duplicate tags, tags […]
