Comparing your own website performance versus your competitors might sound like a task that would distract you from other, more important business initiatives. After all, in the words of every sports coach ever, “We can only focus on improving ourselves each day instead of worrying about our opponents.” Would that not hold true with a business in the digital age, too? While that sentiment might be an important reminder to keep your vision clear, analyzing yours and your competitors’ website performance is useful in order to better understand how you […]