When it comes to developing your SEO strategy, there are 2 distinct things you should keep in mind – E-A-T and YMYL. E-A-T stands for expertise, authority, trust, and is one of the main ways Google gauges your credibility in your niche’s ecosystem. YMYL stands for “Your Money or Your Life,” which may or may not apply to your business. More on this below. Let’s start with E-A-T, which stands for: Expertise refers specifically to the creator of the article (or blog post, video, etc.). Basically speaking, if you are […]