First off: why even have a blog? This is a pretty common thing to wonder for those who are just beginning their dive into an improved online presence. In some ways, it can feel like just another task in an area that can already be a bit overwhelming at first. But once you learn more about blogs’ role in your digital visibility, it’s clear they’re a really, really great tool. A blog can help answer people’s frequently asked questions, share industry news, and address informational intent from search engine users. […]