Blog
Guidance from our Digital Marketing Experts in Seattle
Google Search Console — more easily called GSC — is a platform that helps you better understand and improve your site’s Google Search performance, as well as identify and fix any search problems that arise. GSC helps you: If you have a site for your business — which, if you have a business, should be the case — then we highly recommend signing up for GSC. And Google recommends that, too! Whether you’re an SEO specialist, site administrator, web developer, or simply the owner of a business, if you’re involved […]
A conversion tracking setup consists of three essential components: Google Tag Manager, Google Analytics, and your website platform itself. The site platform is also referred to as a content management system, or CMS. These platforms work together starting with Google Tag Manager, wherein you create tags, which fire off when a trigger is, ahem, triggered by a user completing its associated action while on your site. Both the tag and the trigger is something you create and apply. The “event” corresponding to this tag is created in Google Analytics and […]
If you frequently work in the online marketing sphere, you’re almost certainly familiar with SEO and UX. For those who maybe aren’t as immersed in that world and aren’t familiar, SEO stands for search engine optimization, while UX is an abbreviation for user experience. Not only do both of these affect the other, but there are also many crossovers in the ways we evaluate and approach them. Let’s take a look at how they’re unified, where they’re distinct, and how to make the most out of both: Basics of SEO […]
We’ve discussed A/B testing before, but if you’re unfamiliar, it’s essentially a fancy name for a controlled experiment to test specific variables related to your site, ads, or other components of your online presence. Examples of variables you might test (albeit one at a time with other variables controlled for, because we’re scientific here) include ad creative such as copy or design, audiences whom you’re targeting, timing of ads, and loads of others. The category of ad can get especially granular, with specifics you can test including (but not limited […]
At Fujisan, one of our core focuses is on continually improving your site’s performance not via advertising, but through organic, SEO-based traffic. It’s been shown over and over that websites with higher quality organic SEO perform much better in search engines, leading to a wider and more engaged audience. Here are five practical starting points to increase organic traffic to your site. Tip 1: Know your audience with keyword research We’ve spoken before at Fujisan about keyword research more in-depth. One thing we see a lot with small businesses is […]
We are pleased to announce the newest member of the Fujisan Marketing team, Belinda Kil. We sat down with Belinda to learn more about her background in digital marketing as well as her hobbies outside of the workplace. Tell us about your Search Marketing background prior to joining Fujisan Marketing. I’ve worked primarily in the E-commerce space, and I’ve worn many hats executing various roles in digital marketing and design. Most of my search marketing experience was through inbound marketing strategies and organic search. I’ve done various SEO work in […]
Incorporating the LinkedIn Insight Tag to your website is essential for any ads you run on that platform. This includes campaigns for traffic, conversions, and more; by incorporating the insight tag, LinkedIn will be able to track user activity from both your ads and site, from there providing you with more in-depth understanding of how they’re working and user demographics. Let’s dive into this tag and how to use it! A quick rundown on what the Insight Tag is and how it works LinkedIn’s Insight Tag is pretty much the […]
What is competitive SEO research? Competitive SEO research simply means looking at how your organic SEO stacks up against your competitors. It’s an important task to do from time to time simply to get a sense of what your competitors are doing, how that’s working, and what you can learn from their successes or missteps. A thorough look at your competitors’ SEO involves a handful of steps, including: SEO keyword competition analysis Competitor backlink analysis Keyword gap analysis Top content analysis Organic social media review SEO metrics comparison Before these […]
What is an ad schedule and why does it matter? While the general idea of a Google Ads ad schedule is self-evident, the specifics aren’t necessarily so. The most basic feature of the ad schedule is letting you control which time periods your ads are shown, but you can also use it to increase or decrease your bids for an ad during a set time. Say, for example, you’re finding that your ads are most successful on weekdays from three to five; in that scenario, you might want to decrease […]
When running search ads, it can be a bit tricky to decide which approaches will give you the best bang for your buck. The amount of options can be overwhelming, and you don’t want to waste your time, energy, money, and other resources on ad approaches that won’t give you the results you need. One tool that can be extremely useful and well-rounded is Google Ads’ “similar audiences,” which will help you not just increase your visibility, but increase it among users who are more likely than average to be […]
