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Guidance from our Digital Marketing Experts in Seattle
When you search for something on, say, Google, you see your standard search results on the SERP. But some results — known as rich snippets or rich results — include further information from structured data included in their corresponding page’s HTML. One common example of a rich snippet is a review on a page in your search results. What creates these rich snippets? Schema. Schema markup is a piece of code that search engines can read to better understand your site’s content. This code is read by all the biggest […]
The platform Unbounce is a tool that helps you create compelling, effective landing pages that do exactly what its name suggests: Keep people from “bouncing” away! Landing pages are so important, and this platform is so helpful, that it’s something we recommend for pretty much everyone. It makes it easy to create these pages, provides you with templates to customize, and, crucially, has helpful testing capabilities. This introductory guide will help you with the basics for using it to create the best landing pages and drive conversions. About your Unbounce […]
As a business owner, you’re probably well-versed in advertising online with help from many different platforms. If you’re like most, the one you’re most familiar with is probably Google Ads. However, here is the latest scoop, Google is part-way through transitioning its Ads users towards an upgraded version of its platform, called Performance Max. This might not be so much of a secret, as you may have already noticed your own local campaigns might have recently upgraded automatically to performance max during August and September, which was precisely when Google […]
Depending on the nature of your business, you likely have a physical location where you’re based. The most common of these are brick-and-mortar stores — we’ll be focusing mostly on those stores in this post — or offices and meeting spaces where work is done with clients and customers. Assuming you’re running ads for this kind of business, its location becomes quite important; for example, for a storefront, foot traffic is key to its success. Making store locations clear in your online advertising and site removes a barrier for potential […]
Google Search Console — more easily called GSC — is a platform that helps you better understand and improve your site’s Google Search performance, as well as identify and fix any search problems that arise. GSC helps you: If you have a site for your business — which, if you have a business, should be the case — then we highly recommend signing up for GSC. And Google recommends that, too! Whether you’re an SEO specialist, site administrator, web developer, or simply the owner of a business, if you’re involved […]
A conversion tracking setup consists of three essential components: Google Tag Manager, Google Analytics, and your website platform itself. The site platform is also referred to as a content management system, or CMS. These platforms work together starting with Google Tag Manager, wherein you create tags, which fire off when a trigger is, ahem, triggered by a user completing its associated action while on your site. Both the tag and the trigger is something you create and apply. The “event” corresponding to this tag is created in Google Analytics and […]
If you frequently work in the online marketing sphere, you’re almost certainly familiar with SEO and UX. For those who maybe aren’t as immersed in that world and aren’t familiar, SEO stands for search engine optimization, while UX is an abbreviation for user experience. Not only do both of these affect the other, but there are also many crossovers in the ways we evaluate and approach them. Let’s take a look at how they’re unified, where they’re distinct, and how to make the most out of both: Basics of SEO […]
We’ve discussed A/B testing before, but if you’re unfamiliar, it’s essentially a fancy name for a controlled experiment to test specific variables related to your site, ads, or other components of your online presence. Examples of variables you might test (albeit one at a time with other variables controlled for, because we’re scientific here) include ad creative such as copy or design, audiences whom you’re targeting, timing of ads, and loads of others. The category of ad can get especially granular, with specifics you can test including (but not limited […]
At Fujisan, one of our core focuses is on continually improving your site’s performance not via advertising, but through organic, SEO-based traffic. It’s been shown over and over that websites with higher quality organic SEO perform much better in search engines, leading to a wider and more engaged audience. Here are five practical starting points to increase organic traffic to your site. Tip 1: Know your audience with keyword research We’ve spoken before at Fujisan about keyword research more in-depth. One thing we see a lot with small businesses is […]
We are pleased to announce the newest member of the Fujisan Marketing team, Belinda Kil. We sat down with Belinda to learn more about her background in digital marketing as well as her hobbies outside of the workplace. Tell us about your Search Marketing background prior to joining Fujisan Marketing. I’ve worked primarily in the E-commerce space, and I’ve worn many hats executing various roles in digital marketing and design. Most of my search marketing experience was through inbound marketing strategies and organic search. I’ve done various SEO work in […]
