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Guidance from our Digital Marketing Experts in Seattle
This is the second half of a two-part series on using YouTube to build your brand and business. Here we review how to optimize your video content and then how to report on and measure your video content performance. If you haven’t already, we recommend reading part one. Optimizing Your Video Content Assuming you’ve read the first part of this series, you now know how YouTube-based content boosts your search engine positioning and domain authority, plus the factors in which YouTube videos are ranked. We have identified the four main […]
YouTube was founded in February 2005, almost one year after the founding of Facebook, a year-and-a-half after Myspace, and more than two years before Twitter. A year later, it was the fastest-growing website. By 2006, it garnered more than 65,000 video uploads and 100 million page views every day. By 2015, over 400 hours’ worth of video were uploaded every minute. By the time Google came calling and purchased the platform in October 2006, YouTube estimated they were making $15 million per month from ad revenue — and after the […]
Modern advertising has come a long way since the magazine copy of Mad Men. Yet while recent decades have brought a natural evolution, the biggest changes have come from our technological advances. One example of this is programmatic advertising. Although it might sound complicated, “programmatic” just means “automated,” and refers to the process through which digital ads are purchased and sold. In the past, online advertising was manually exchanged between the advertiser and domain, but today the majority of these are done with AI. Intelligent ad-buying software facilitates, purchases, and […]
The basics… RLSA stands for Remarketing Lists for Search Ads, and it has been a feature on Google Ads since 2013. Instead of targeting anybody searching for a given keyword on Google (or an affiliated search), RLSA specifically targets users who are searching for a keyword after having visited your site. Here, we’ll explore their results and how to best utilize them. How it Works The phrase “after having visited your site” probably brings up mental images of those stalker-ish visual ads for, say, adult diapers that follow you around […]
Fujisan Marketing is pleased to announce the addition of Katie Blatman to the Client Management team. Katie was hired to support the company’s growing demand for custom digital marketing services. She brings over a decade of expertise in SEO, SEM and web analytics and creates measurable results for the organizations she works with. Before joining Fujisan, Katie served in client-facing roles for the Seattle Times and Garrigan Lyman Group with impressive results. As Senior Campaign Manager at the Times, Katie worked with a marquis client, the Pacific Science Center: under […]
The online advertising landscape is rich with options from traditional platforms like Facebook to essential players such as Google. What many may overlook when spending precious advertising dollars is the younger, more visually focused option: Instagram. With various ad formats to choose from, this popular social media channel can yield a higher return on investment than its more well-known counterparts. In this post, we’ll examine the ins and outs of the platform, how to determine if the Instagram audience is right for your brand and how to get started if […]
Technology and software companies are among the most popular businesses in the world today. Whether your company is a startup or an established presence, it is important to use search engine optimization (SEO) to stand out from all the others.
This is the third blog in our Path to a Happy E-Commerce Season series. Our blog series build upon each other, which is why we recommend reading them in order. Read Part 1: Preparation and Part 2: Execution if you haven’t already! If you’re reading this blog post, you have probably already created your holiday marketing campaigns and are currently monitoring them. Everything’s going smoothly, so you’re wondering what comes next. Consumers spent $108.15 billion online during the last two months of the year in 2017, which was a near […]
In the last post, we talked about the importance of reviewing and gaining insights from last year’s holiday sales, and we made a game plan for the new holiday season. In this post, you’ll learn to be prepared for emergencies and how to launch and manage your holiday marketing campaigns effectively. We’re here to help you tackle the holiday season with confidence! This is a continuation from Part 1 of the post, and we highly recommend reading Path to a Happy E-Commerce Season, Part 1: Preparation before diving into the […]
The first days of fall are upon us, and retailers everywhere are taking full advantage of the calm before the storm. As Halloween candy, Thanksgiving desserts, Black Friday coupons, and red and green tinsel begin to flood the local shopping malls, online retailers are also preparing their stores for the holidays. If you are an online retailer, you are about to enter your busy season. The time you put into preparing for this season will set the tone. In the upcoming weeks, you can either develop a record-breaking e-commerce plan […]
