Modern advertising has come a long way since the magazine copy of Mad Men. Yet while recent decades have brought a natural evolution, the biggest changes have come from our technological advances. One example of this is programmatic advertising. Although it might sound complicated, “programmatic” just means “automated,” and refers to the process through which digital ads are purchased and sold. In the past, online advertising was manually exchanged between the advertiser and domain, but today the majority of these are done with AI. Intelligent ad-buying software facilitates, purchases, and […]