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Guidance from our Digital Marketing Experts in Seattle
Long gone are the days of sifting through pages of unrelated products online. Google Shopping delivers an ecommerce service displaying similar items for sale across the Internet that objectively match a search query. Thanks to Google, window-shopping is not just for brick and mortar storefronts anymore. What Is Google Shopping? Google Shopping is a service that enables consumers to view and compare retail items side by side based on a Google search. A consumer that searches for “black leather gloves” no longer has to blindly click individual website links in […]
What Are Google Grants? For non-profit organizations that are seeking support, recruiting volunteers, and procuring donations, allocating money for an online advertising campaign isn’t always a realistic option; that is what makes Google Grants so impactful. If you are a non-profit organization, it’s in your best interests to consider this vastly underutilized and highly valuable resource. The Google Grants program provides the opportunity for non-profits to create and manage Google Ads, free of charge. As part of a greater program called Google for Nonprofits, Google Grants allows Google to give […]
Even the greatest product or service will be unsuccessful if it never reaches the people that need it. Out of all the products and services flooding the Internet today, how do you make yours stand out from the pack, reach your customers where they are online, and cater to them in a way that will actually make a lasting impact? We believe that the most successful marketing campaigns begin with getting to know your customer. Who Is Your Audience? The first step in any marketing strategy is to define your […]
Creating quality content for any industry is a challenge, but effective content writing for healthcare can be an especially daunting task (perhaps even as daunting as attending the annual physical you’ve been putting off for years). Writing healthcare content entails more than just explaining a topic; it requires careful research, a clear understanding of highly technical information, and the ability to explain that information in a way that is easily understood and accessible to your audience. Optimizing your content for SEO also requires a baseline understanding of how to write […]
In the world of online advertising, it takes exceptionally eye-catching, attention-grabbing campaigns to stand out above the clutter. It stands to reason that now more than ever marketers are turning to video. As advertising evolves, video advertising is becoming a progressively more popular marketing tactic for bringing awareness of a brand or product to an online audience. Benefits Of Video Marketing Through well-designed video advertisements, brands can command attention, convey much more than just their typical sales pitch, and reap a number of other benefits. Below, we list just a […]
Have you ever entered a festival only to have a push notification prompt you to download the festival app? Have you ever checked your phone in a mall only to receive a Facebook ad coupon for the store you just entered? If you answered yes, you have already experienced geofencing. Geofencing is still a virtual new kid on the block in digital marketing, and there are many questions and misconceptions surrounding the tool. When used correctly, geofencing opens a world of possibilities for businesses, so we wanted to give you […]
Identifying keywords and conducting keyword research is the cornerstone of any digital marketing strategy. This helps businesses develop a strategy based on customer intent and industry competition for reaching their target market through search engine results. Before we dive further, let’s define keywords and keyword research: What is a keyword? A keyword is a word or phrase that is significant to the content on your website and to your business. This allows Google to categorize your website based on those keywords. What is keyword research? Keyword research is a way […]
In 2006, the word “Google” was added to the Oxford English Dictionary. Its induction is a representation of how Google has grown from a fleeting pop culture reference to a permanent part of our world history. With Google planted firmly as the biggest, baddest search engine monster in the industry, do alternative search engines like Bing even stand a chance to compete against it or share its spotlight? And what does that mean for digital advertising? At Fujisan Marketing, we get asked about Bing all the time, often as it […]
THE MYTH: “We don’t need Facebook. We’re a B2B company.” It is a common misconception that Facebook has no place for companies who are marketing to other companies. There is a belief that Facebook’s marketing value begins and ends with B2C marketing and sales, but nothing could be further from the truth. For years, Facebook has been a key player in digital marketing and has gained a reputation for being a strong B2C marketing platform. Through eye-catching, click-worthy advertisements, B2C marketers have found new customers, gained audience insights, cultivated interest, […]
From ‘301 Redirects’ to ‘YouTube’, and ‘Alt Text’ to ‘UTM Tracking’, we’ve put together your ultimate guide to all things digital marketing. Whether you’re new to the industry or just need a quick refresher, we have 108 helpful terms that all marketers should know. # 301 Redirect: A permanent redirect from an old URL to a new URL. This is a commonly used method to keep pre-existing traffic directed to a website when the website is redesigned or a web page and its URL are updated. 404 Error: An error […]
