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Guidance from our Digital Marketing Experts in Seattle
UTM stands for urchin tracking module, and is a parameter that shows you how a user came to arrive on a landing page. These modules can tell you the site from which the traffic came, what part of the ad or which kind of ad a user clicked on, the type of link or campaign that brought them there, ad group, and more. To implement them, you’ll come across fields like… The tracking template and final URL suffix fields — what are they? These are the places you’ll find within the […]
To make sure your business’ online marketing efforts are bringing in the right results, you really have to have access to a baseline level of data. We’re not talking any creepy, big tech dystopian kind of stuff, but just some understanding about how internet users are interacting with your content, ads, etc. Towards that end, one tool that’s incredibly helpful is the UTM parameter. As a reminder, what are UTM parameters? If you haven’t read our original post on UTM parameters, you can check it out to get a deeper […]
What’s a UTM parameter, and how do you use them? UTM stands for “urchin tracking module,” and it’s a collection of five URL parameters you can implement to track your online marketing campaigns’ effectiveness. When somebody is referred to your site by an external link, the applied UTM parameters get sent to your Google Analytics. From there, you can see the subsequent data in your Campaigns reports. Screenshot of Google Analytics user activity To access the above view, open Google Analytics, select the dropdown for Acquisition, then All Traffic, then […]
