UTM stands for urchin tracking module, and is a parameter that shows you how a user came to arrive on a landing page.  These modules can tell you the site from which the traffic came, what part of the ad or which kind of ad a user clicked on, the type of link or campaign that brought them there, ad group, and more. To implement them, you’ll come across fields like…  The tracking template and final URL suffix fields — what are they?  These are the places you’ll find within the […]