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Guidance from our Digital Marketing Experts in Seattle
Ah, Google. They have so many options for advertising, even just underneath the umbrella of “search ads.” Obviously, you have your basic search ads, but what about the other options that take search ads and pump them up a bit with new features? Well, today we’re here to talk about RSAs: Responsive Search Ads. A quick look at what they are and how they can spice things up Basically, RSAs are a search ad variant that combines Google’s machine learning and your own copy. This works by letting you plug […]
When you’re running a campaign with search ads, the first thing that you think of doing is probably bidding on search terms that are directly related to your product, company, or brand. And that’s good! However, it shouldn’t overshadow the importance of competitor keyword bidding. Competitor keyword bidding is simple: running ads for keywords related to a competitor. This is an easy way to get more views and traffic by people who are looking for a competitor. However, this works both ways — if you employ a tactic like this […]
When it comes to PPC, it’s not a matter of hitting some settings and then just assuming they’ll do the trick. Well, we suppose you could do that, but it’s probably not a great call. The problem is that PPC campaigns and the factors involved in their success (or lack thereof) are not static — the internet and advertising thereon can be somewhat fickle, plus it’s likely you won’t have all the specs of your campaign perfectly dialed in at first. Hence, to get the most out of a campaign, […]
We are pleased to announce the newest member of the Fujisan Marketing team, Victor Madaris. We sat down with Victor to learn more about his background in digital marketing as well as his hobbies outside of the workplace. Tell us about your Search Marketing background prior to joining Fujisan Marketing. I started in search marketing in 2017 when I joined Dealer eProcess West in Everett as a SEM strategist. I oversaw day-to-day performance on 70 Google and Bing accounts for automotive dealerships located within the U.S., most of which are […]
If you’re a digital marketer (or, honestly, pretty much anyone) you know much of today’s purchases — surprise! — are online. But, despite this rise, shopping in person is still a huge part of how things are done. Sure, buzzword-heavy tech stars might try to convince you brick-and-mortar establishments are obsolete, but the reality is that — while in-person stores are no longer the sole place to shop — they are still where 90% of purchases happen, plus their conversion rate tends to be greater than their online counterparts. With […]
We take a research-oriented approach to examine your company’s sales and current marketing to discover opportunities that you may have missed. For every one of our clients, we execute a customized plan to deliver your message to your target audience when it is most effective. Our success has led Clutch to name us on their list of top PPC agencies in Seattle. Clutch is a B2B ratings and reviews website located in the heart of Washington, D.C. It was started as a platform to help companies hire the best fit […]
Advertising for healthcare, online or otherwise, can be difficult. Unlike many industries where advertising works to promote your product or service, advertising for healthcare hardly gets people thinking, “Gee, I could really go for a cholesterol test right now.” Almost all healthcare products and services are relatively immediate in need – either someone needs it now or they don’t. For example, if you break your leg, your priority is seeing a medical professional as soon as possible so you can get on the road to recovery. Because of this, healthcare […]
Fujisan Marketing is pleased to announce the addition of Katie Blatman to the Client Management team. Katie was hired to support the company’s growing demand for custom digital marketing services. She brings over a decade of expertise in SEO, SEM and web analytics and creates measurable results for the organizations she works with. Before joining Fujisan, Katie served in client-facing roles for the Seattle Times and Garrigan Lyman Group with impressive results. As Senior Campaign Manager at the Times, Katie worked with a marquis client, the Pacific Science Center: under […]
The online advertising landscape is rich with options from traditional platforms like Facebook to essential players such as Google. What many may overlook when spending precious advertising dollars is the younger, more visually focused option: Instagram. With various ad formats to choose from, this popular social media channel can yield a higher return on investment than its more well-known counterparts. In this post, we’ll examine the ins and outs of the platform, how to determine if the Instagram audience is right for your brand and how to get started if […]
Long gone are the days of sifting through pages of unrelated products online. Google Shopping delivers an ecommerce service displaying similar items for sale across the Internet that objectively match a search query. Thanks to Google, window-shopping is not just for brick and mortar storefronts anymore. What Is Google Shopping? Google Shopping is a service that enables consumers to view and compare retail items side by side based on a Google search. A consumer that searches for “black leather gloves” no longer has to blindly click individual website links in […]
