When you’re running a campaign with search ads, the first thing that you think of doing is probably bidding on search terms that are directly related to your product, company, or brand. And that’s good! However, it shouldn’t overshadow the importance of competitor keyword bidding. Competitor keyword bidding is simple: running ads for keywords related to a competitor. This is an easy way to get more views and traffic by people who are looking for a competitor. However, this works both ways — if you employ a tactic like this […]