When it comes to PPC, it’s not a matter of hitting some settings and then just assuming they’ll do the trick. Well, we suppose you could do that, but it’s probably not a great call. The problem is that PPC campaigns and the factors involved in their success (or lack thereof) are not static — the internet and advertising thereon can be somewhat fickle, plus it’s likely you won’t have all the specs of your campaign perfectly dialed in at first. Hence, to get the most out of a campaign, […]