Blog
Guidance from our Digital Marketing Experts in Seattle
In essence, Google Ads scripts are simple JavaScript-based scripts that automate your Google Ads’ basic procedures and their reactions to and interactions with external data. (They also shouldn’t be confused with Google Apps Scripts, which allow users to create and publish add-ons that consolidate and enhance Google-based apps.) Google Ads Scripts help you save time and other resources in the long run, since they can automate common procedures that otherwise would have to be done manually. These procedures can include automatically adjusting keyword bid based on impression share. Scripts can […]
Comparing your own website performance versus your competitors might sound like a task that would distract you from other, more important business initiatives. After all, in the words of every sports coach ever, “We can only focus on improving ourselves each day instead of worrying about our opponents.” Would that not hold true with a business in the digital age, too? While that sentiment might be an important reminder to keep your vision clear, analyzing yours and your competitors’ website performance is useful in order to better understand how you […]
Written by Preston Parshall Learning from mistakes and constantly improving products is a key in all successful companies. ~ Bill Gates Everyone makes mistakes. When it comes to hearing about the experiences of people I respect, I’m much more interested in learning about their mistakes than their successes. There are a couple of reasons why. The first reason is that it takes great courage, openness, and humility to share what went wrong and how the issue was resolved. Secondly, hearing about mistakes is the quickest way to learn how others […]
Whether you use it or don’t, love it or hate it, voice assistants and their search capabilities are here to stay. In fact, not only are they here to stay, but they’re continually taking up a greater role in our lives. With this in mind, marketers are wise to keep an eye on voice search and how it affects digital marketing. Here’s some thoughts on tackling this challenge proactively: Voice Search Basics Voice search is based on speech recognition technology, which works by taking phonemes and translating them into letters. […]
If you’re a digital marketer (or, honestly, pretty much anyone) you know much of today’s purchases — surprise! — are online. But, despite this rise, shopping in person is still a huge part of how things are done. Sure, buzzword-heavy tech stars might try to convince you brick-and-mortar establishments are obsolete, but the reality is that — while in-person stores are no longer the sole place to shop — they are still where 90% of purchases happen, plus their conversion rate tends to be greater than their online counterparts. With […]
If you run a business in 2019, you almost certainly — get ready for a bold statement — have a website. Going out on a limb, we know. But a website isn’t free. You have to pay for the domain, pay a designer to design it, pay a copywriter to write it, and pay a web developer to keep it going. You have to pay with your own time and energy coordinating and collaborating with everyone involved. So, with all the time and money you spend on your site, surely […]
This is the second half of a two-part series on using YouTube to build your brand and business. Here we review how to optimize your video content and then how to report on and measure your video content performance. If you haven’t already, we recommend reading part one. Optimizing Your Video Content Assuming you’ve read the first part of this series, you now know how YouTube-based content boosts your search engine positioning and domain authority, plus the factors in which YouTube videos are ranked. We have identified the four main […]
YouTube was founded in February 2005, almost one year after the founding of Facebook, a year-and-a-half after Myspace, and more than two years before Twitter. A year later, it was the fastest-growing website. By 2006, it garnered more than 65,000 video uploads and 100 million page views every day. By 2015, over 400 hours’ worth of video were uploaded every minute. By the time Google came calling and purchased the platform in October 2006, YouTube estimated they were making $15 million per month from ad revenue — and after the […]
Modern advertising has come a long way since the magazine copy of Mad Men. Yet while recent decades have brought a natural evolution, the biggest changes have come from our technological advances. One example of this is programmatic advertising. Although it might sound complicated, “programmatic” just means “automated,” and refers to the process through which digital ads are purchased and sold. In the past, online advertising was manually exchanged between the advertiser and domain, but today the majority of these are done with AI. Intelligent ad-buying software facilitates, purchases, and […]
The basics… RLSA stands for Remarketing Lists for Search Ads, and it has been a feature on Google Ads since 2013. Instead of targeting anybody searching for a given keyword on Google (or an affiliated search), RLSA specifically targets users who are searching for a keyword after having visited your site. Here, we’ll explore their results and how to best utilize them. How it Works The phrase “after having visited your site” probably brings up mental images of those stalker-ish visual ads for, say, adult diapers that follow you around […]
