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Guidance from our Digital Marketing Experts in Seattle
What is AI traffic, and how is it impacting us in 2026 and beyond? To start, let’s define AI traffic: This is simply traffic occurring from users discovering your content via generative AI platforms or AI-assisted search systems, such as from Google’s pivot towards prioritizing AI (which in turn pushes organic content down below the fold, but that’s a whole other topic of conversation). Because of this change in systems, our relationship with traditional traffic-measuring models — clicks, impressions, and the like — is changing accordingly. AI summaries and “answers” are having a massive impact on […]
When running in-feed style ads on TikTok, you have two main choices: Spark Ads, and Dark (also just called “non-Spark”) Ads. Spark Ads boost an organic TikTok post, while Dark Ads are created and published through Ads Manager itself. The latter is then not tied to an organic post or account presence — TikTok frames these dark ads as using custom identity for regular in-feed ads. This all matters because the format you choose here changes how users can interact with your ad: what they can click, where they can go, and what kind […]
On today’s internet, almost everything is beholden to algorithms, which in turn respond to users’ behavior. AI influences are also now normal in social media feeds. Most people feel confident they can spot AI, but studies are revealing people are actually much worse at that than they think. With this in mind, more and more, you’re competing as much against AI “slop” of low quality, mass-generated content that’s surface level at best and straight-up factually incorrect — sometimes dangerously so — at worst. So, in a sea of noise and information pollution, how does that change your own […]
Today, voice search and its cousin, AI-powered search experiences have become more and more prevalent in our daily lives. These include search functions like smart speakers, mobile assistants, and AI Overviews from Google. Increasingly, these are not just taking up more of the search ecosystem but are themselves overlapping. Voice searches are search engine queries that are spoken instead of typed and are longer and more conversational in nature. This includes being far more likely to be “full” questions as opposed to shorter keyword-based queries. They’re often made through platforms like Siri or Google’s voice search option. About one-in-five internet […]
The basics: Google is rolling out a unified verification badge that will replace the multiple LSA badges starting October 20th, 2025. This is part of Google’s moves which will also discontinue their Money Back Guarantee certification associated with the Google Guarantee badge. This certification badge meant that — prior to October 20th — any customer who wasn’t satisfied with the service they received could submit a form to request reimbursement so long as it was within 30 days of the initial service date. The good news is that, if you […]
With LinkedIn seeing a rise in usage among professionals, it’s becoming a great place for expanding your B2B presence, whether through paid advertising or organic posting. There, you can reach a specific professional audience that it can be hard to capture otherwise given today’s overly-saturated digital information ecosystem. There are many ways to use it and tools to take advantage of — today, we’re going to look at LinkedIn Newsletters. Let’s dive in! What is a LinkedIn Newsletter? One of the nice things about a LinkedIn Newsletter is that, unlike some […]
Threads was one of the platforms that gained traction in the wake of Twitter’s usability decline. Along with alternatives like Bluesky, these options have seen a notable increase in users. Since then, ads were introduced to Threads starting in January 2025 to a limited group before becoming available to “eligible” advertisers in April 2025. Currently, advertising on Threads isn’t available to everyone — Meta’s stated they intend to roll it out for more advertisers and agencies in the coming months — but at Fujisan our clients have been able to run […]
With rising concern about privacy intrusions by big tech companies like Google and Meta, regulations such as the GDPR, CCPA, etc. have become both more common and influential. It’s of course a step in the right direction as far as protecting individuals’ privacy, but it does also signal the need to adapt — both for those huge companies that essentially run the internet, and for the digital marketers who have to advertise through their systems. To that end, Google transitioned from Universal Analytics to GA4 so that they’re compliant with these newer […]
To start, what do these strings of letters actually mean? AIO, GEO, and AEO stand for artificial intelligence optimization, generative engine optimization, and answer engine optimization, respectively. Those address: Why is this important? This all comes down to the evolution of search engines, particularly Google. While their foundation has historically been web crawling, now search engines aren’t just crawlers — they’re interpreters of context. Now they rely on structured data, semantic interpretation and clarity, and inferred relevance to try and “figure out” what deserves to be cited, summarized, or recommended. […]
Recently, we published the first of a two-part series on how to audit your Facebook advertising efforts, from an account perspective all the way down to an individual ad level. Part one was a look at the classic baseline audit. This is what most agencies will perform and is a good foundation on which to base your own in-house audit too, but in part two we’re going to show how you can get a more comprehensive look at how an account operates as a whole. This follow-up will take a deeper dive […]
