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Guidance from our Digital Marketing Experts in Seattle
Display campaigns can be a really useful part of your larger digital marketing strategy. They consist of visual assets — static images, videos, GIFs — and are great for “top of the funnel” efforts: awareness, brand recognition, general reach, and, a step deeper in the funnel, retargeting. It’s not a proven method for deeper-funnel purposes like leads or conversions, but display’s vast targeting capabilities are great for improving awareness — all with a relatively inexpensive cost per impression. Below, we’re going to talk about some best practices, including targeting, creative, […]
Most marketers by now are at least incorporating ChatGPT on some level, ranging from writing actual copy to using it as a tool for brainstorming and planning. In this, we’re going to look at how LLMs like this can be a helpful tool and, equally as importantly, how they can lead you very awry. Our point of view? Just like the invention of Excel didn’t replace accountants but instead made it a helpful tool for them to more efficiently do their job, certain usage of LLMs can be similar for marketing […]
Due to its focus being notably different than other social media platforms, LinkedIn offers a similarly different focus for advertising. In particular, it can uniquely reach executives, C-suites, and generally people who are making decisions either on behalf of, or impacting their business. For this reason, it is really the most valuable social media advertising platform for B2B marketing. There are a variety of ad formats, such as: In general, use cases are especially for lead generation, brand awareness, account-based marketing, or to gain more followers to help boost the […]
Formerly known as Canvas ads, Instant Experience ads — also just called “Instant Experiences” — are Meta’s fullscreen interactive ads specifically designed for mobile use. Not only do they improve engagement but, with the way they’re presented to users, they give you the ability to better tell your story in the process, giving people a more compelling look at who you are and what you can offer them. Let’s take a look: How Instant Experience ads work Instant Experiences are broken down into three parts: The lead-in ad, the main […]
First thing’s first: Unlike many AI products being rolled out recently, AI Max is an opt-in tool so you can use it or not depending on if you feel it’s right for you. Launched in May 2025, it encompasses a range of tools based on machine learning. This includes generative AI like asset optimization, but also more traditional machine learning to optimize ads with search term matching and final URL expansion. Theoretically the aim of these is straightforward: to improve ad relevance and expand reach. While much of Google’s AI […]
We’ll keep this to the point: If you have video assets and run video ad campaigns, it’s a good idea to educate yourself on the basics of Google TV. This can be a really useful platform to increase the effectiveness of video campaigns you’re already running, or a motivator to start using the video medium because of Google TV’s potential. Let’s check it out: What is Google TV? Google TV is a specific type of Android TV OS interface and digital distribution service for movies and television. This is through search […]
If you haven’t heard of ad fatigue, you probably intuitively know what that means. And, if you know that, you know why it would be bad for your campaign. Decreased engagement, decreased conversions, and decreased sales overall are all a result of ad fatigue. Let’s look at what it is, what it does, and what you can do about it. Defining ad fatigue Surely you the reader have experienced this — as have we, as has pretty much everyone using the internet. Ad fatigue is when someone has seen the […]
The Black Friday and Cyber Monday season — collectively abbreviated as BFCM in marketing circles — is, for many businesses, the most crucial time of the year as far as their bottom line is concerned. About 200 million Americans reported shopping during this time last year, spending on average over $300 on holiday items alone — that means we’re looking at, conservatively, well over $6 billion spent. In other words: This time is a big deal for retailers and ecommerce alike. If that’s you, that means the time to plan […]
During an election year, advertising spending cumulatively goes through the roof due to the massive increase in political advertising. We often tend to associate this with more traditional advertising methods — like television, for example — as well as in-person campaign events. In the contemporary digital age, however, this means a lot of advertising that’s, well, exactly that. You surely notice the uptick in digital political ads every two and four years yourself, whether on YouTube, social media, or elsewhere. In 2024, Axios projects political spending to be up over 30% […]
For many, when we think about digital advertising, we think about static ads. As the name implies, these are advertisements with still assets — copy, visuals, etc. They make up a huge swatch of the online advertising ecosystem. And yet, many platforms are pushing video content hard. The movement (and often audio stimuli) of these media naturally pique users’ interest simply on this basis. As these videos and moving advertisements get more important, it means your static ads are constantly having to compete with them — a medium that’s more […]
