Blog
Guidance from our Digital Marketing Experts in Seattle
First thing’s first: Unlike many AI products being rolled out recently, AI Max is an opt-in tool so you can use it or not depending on if you feel it’s right for you. Launched in May 2025, it encompasses a range of tools based on machine learning. This includes generative AI like asset optimization, but also more traditional machine learning to optimize ads with search term matching and final URL expansion. Theoretically the aim of these is straightforward: to improve ad relevance and expand reach. While much of Google’s AI […]
We’ll keep this to the point: If you have video assets and run video ad campaigns, it’s a good idea to educate yourself on the basics of Google TV. This can be a really useful platform to increase the effectiveness of video campaigns you’re already running, or a motivator to start using the video medium because of Google TV’s potential. Let’s check it out: What is Google TV? Google TV is a specific type of Android TV OS interface and digital distribution service for movies and television. This is through search […]
If you haven’t heard of ad fatigue, you probably intuitively know what that means. And, if you know that, you know why it would be bad for your campaign. Decreased engagement, decreased conversions, and decreased sales overall are all a result of ad fatigue. Let’s look at what it is, what it does, and what you can do about it. Defining ad fatigue Surely you the reader have experienced this — as have we, as has pretty much everyone using the internet. Ad fatigue is when someone has seen the […]
The Black Friday and Cyber Monday season — collectively abbreviated as BFCM in marketing circles — is, for many businesses, the most crucial time of the year as far as their bottom line is concerned. About 200 million Americans reported shopping during this time last year, spending on average over $300 on holiday items alone — that means we’re looking at, conservatively, well over $6 billion spent. In other words: This time is a big deal for retailers and ecommerce alike. If that’s you, that means the time to plan […]
During an election year, advertising spending cumulatively goes through the roof due to the massive increase in political advertising. We often tend to associate this with more traditional advertising methods — like television, for example — as well as in-person campaign events. In the contemporary digital age, however, this means a lot of advertising that’s, well, exactly that. You surely notice the uptick in digital political ads every two and four years yourself, whether on YouTube, social media, or elsewhere. In 2024, Axios projects political spending to be up over 30% […]
For many, when we think about digital advertising, we think about static ads. As the name implies, these are advertisements with still assets — copy, visuals, etc. They make up a huge swatch of the online advertising ecosystem. And yet, many platforms are pushing video content hard. The movement (and often audio stimuli) of these media naturally pique users’ interest simply on this basis. As these videos and moving advertisements get more important, it means your static ads are constantly having to compete with them — a medium that’s more […]
We’ve talked a lot about Google Ad extensions at Fujisan — today, we’re gonna dive into sitelink extensions. Sitelinks are a type of extension that create additional links you can include in your PPC ads. For example, if a user falls upon a sitelink on your PPC ad and clicks on it, they will be taken to a specific part of your website. Let’s dive in: More about sitelinks, identifying them, and why to use them Sitelinks appear as additional links on your Google ad right below your description text. […]
If your business sells things, you’ve probably familiarized yourself with Google Shopping. This is a campaign type available to advertisers through Performance Max, Google’s new(-ish), more automated ad campaign platform that was rolled out in 2020. With Google Shopping, you can sell products online by having chosen ones appear in searches throughout Google’s realm like search results, YouTube, or Maps. You can also use Shopping to drive in-store purchases if you have a brick-and-mortar store depending on your goals. With that in mind, there are a few tips we like […]
As we’ve covered recently, universal Google Analytics is going away July 1 of 2023. This means, if you haven’t already begun preparing, you need to do so ASAP. With that in mind as you migrate to the new GA4 that’s replacing it, here are some key metrics we recommend tracking and changes to note in the new platform. (Image Source: roastmylandingpage.com) A reminder of what’s changing When moving to GA4, you’ll immediately notice that the whole interface is new. We empathize with the fact that a changing interface for anything […]
As far as social media advertising goes, LinkedIn holds both a unique position and multiple unique ad types and placements. (We discussed those different LinkedIn ads in a prior blog.) The ad types include options such as sponsored InMail, for which there isn’t really comparable on any other social media platform. Meanwhile, LinkedIn’s professional focus allows you to target audiences in realms that reflect that, such as by employment, education, seniority, etc. A more recent development here is a new ad type: Document Ads. Let’s dive into them. What are […]
