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Guidance from our Digital Marketing Experts in Seattle
Today we’re here to talk about something that seems counterintuitive. Bidding on your branded terms in PPC. Wait, what? Yup, you heard it right. And yes, we realize your likely initial thought is, “But my website is already ranked #1 organically on Google’s search results page, so I can probably skip this, right? Why bid on my brand name when I’m getting the first result for free? Isn’t that a waste of money?” Nope! We recommend it to all our clients and here’s why: The Benefits of Bidding on Your […]
Whether you use it or don’t, love it or hate it, voice assistants and their search capabilities are here to stay. In fact, not only are they here to stay, but they’re continually taking up a greater role in our lives. With this in mind, marketers are wise to keep an eye on voice search and how it affects digital marketing. Here’s some thoughts on tackling this challenge proactively: Voice Search Basics Voice search is based on speech recognition technology, which works by taking phonemes and translating them into letters. […]
If you’re a digital marketer (or, honestly, pretty much anyone) you know much of today’s purchases — surprise! — are online. But, despite this rise, shopping in person is still a huge part of how things are done. Sure, buzzword-heavy tech stars might try to convince you brick-and-mortar establishments are obsolete, but the reality is that — while in-person stores are no longer the sole place to shop — they are still where 90% of purchases happen, plus their conversion rate tends to be greater than their online counterparts. With […]
Well hello, and welcome back to the third and final part of our series on Fujisan’s SEO auditing process. If you haven’t already, we recommend reading parts one and two for a crash course on the benefits of SEO auditing and a rundown of our on-site audit process. After an on-site audit, we conduct an audit of the technical aspects of your site plus one for off-site factors. Here’s how those work: Technical Audit Indexing Part of the technical audit is checking externally related indexing factors like crawl errors and […]
For a business in the 21st century, a well-functioning website is the foundation of your public visibility. In order to optimize your website’s standing, it’s important to make sure its different components are optimized themselves. At Fujisan, that’s where we want to help. An on-site audit is a simple way to improve your website’s functionality, visibility, and discoverability online. Here’s what we check for: Title Tags Title tags are the heading for your page’s Google search result listing. When auditing title tags, we look for missing or duplicate tags, tags […]
If you run a business in 2019, you almost certainly — get ready for a bold statement — have a website. Going out on a limb, we know. But a website isn’t free. You have to pay for the domain, pay a designer to design it, pay a copywriter to write it, and pay a web developer to keep it going. You have to pay with your own time and energy coordinating and collaborating with everyone involved. So, with all the time and money you spend on your site, surely […]
If you run a business, whether you like it or not, Google plays a significant part in your success. The good news is that you have a choice — whether to take a passive role or to take advantage of Google’s role in the modern economy. Enter Google My Business. Before we get into how and why to use Google My Business, here’s a brief explanation of just what the heck it is. In essence, Google My Business (or GMB for short) is a Google feature that shows online users’ […]
We take a research-oriented approach to examine your company’s sales and current marketing to discover opportunities that you may have missed. For every one of our clients, we execute a customized plan to deliver your message to your target audience when it is most effective. Our success has led Clutch to name us on their list of top PPC agencies in Seattle. Clutch is a B2B ratings and reviews website located in the heart of Washington, D.C. It was started as a platform to help companies hire the best fit […]
Advertising for healthcare, online or otherwise, can be difficult. Unlike many industries where advertising works to promote your product or service, advertising for healthcare hardly gets people thinking, “Gee, I could really go for a cholesterol test right now.” Almost all healthcare products and services are relatively immediate in need – either someone needs it now or they don’t. For example, if you break your leg, your priority is seeing a medical professional as soon as possible so you can get on the road to recovery. Because of this, healthcare […]
As part of a digital marketing team, you have a big job. Writing, analyzing, and using technology are all part of your core responsibilities. But what about when your executive team needs updates on the performance of your current campaigns and initiatives? When that happens, your role pivots to being about communication and data visualization. With that in mind, here’s how to nail reports that are headed to upper management and/or your board: Questions to Address The first step to giving a clear, conclusive marketing report is identifying the questions […]
