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Guidance from our Digital Marketing Experts in Seattle
What are the basics of Facebook advertising and ad placements? Whether you’re a digital advertiser or not, you’re familiar with Facebook advertising so long as you’ve spent one single second on Facebook. Here, you have the option of many different ad types — boosted posts, external link click ads, carousel ads, video ads, display ads, and more. Along with their inherent advertising value, advertising on Facebook is also a useful foundation for your future advertising efforts on other platforms, since doing so gives you native user data from Facebook’s Audience […]
Use Waze? We’re gonna guess, for many of you, the answer is a resounding “yes.” A traffic navigation map, Waze’s crowdsourcing features add another layer on top of other, more basic map apps. Because of this, it’s a favorite tool for many people on their commute or for any travelling by motor. But Waze’ benefits aren’t limited to its users; it also can be an extremely helpful digital marketing tool for brick-and-mortar businesses. Why’s that? Let’s dive into it. What is Waze advertising and what are its benefits? In Waze, […]
It feels like Google is always changing something. With the sheer scope of what they do — all the different apps, programs, and tools — it makes sense that they’re never standing still. One of these aspects of Google that they update on occasion is their requirements for earning a Google Partner and Premier Google Partner badge. The next update is coming in 2021. Originally, this was planned for July 2020, but it ended up being pushed back due to COVID-19. So what does that mean? And, while we’re at […]
For all the work you do for your online campaigns, geotargeting can help make those efforts even more effective. “Intensifying geotargeting” can be a subjective term; after all, the geographic limitations and needs of businesses are all different. One brand might benefit from a campaign that reaches people across the country — another might only benefit from reaching people in a few square miles. Regardless of your business’ geographic qualities, you can always benefit from getting geographically specific in your online ad campaigns. Here’s some ways how: Identify Your Most […]
If you’re running a business in 2020, you’ve got an online presence. (Or, at least, we really, really hope you do.) And if you’ve got an online presence, you’re hopefully doing the work to expand that presence through organic and advertising efforts. And if your advertising includes YouTube, there’s a handy little tool that can help you make the most out of your effort there. That tool’s called Reach Planner, and it’s your friend. Here’s why. So, what is YouTube Reach Planner? In one sentence: It’s a Google Ads tool […]
As digital marketers, you certainly have your eye on how social media advertising can help your business. But for all they offer, many people stop after considering Facebook, Instagram, and Twitter. In that way, you might be missing out — there’s more to social media campaigns than those three. In fact, there’s three others that bring a lot of value to the table: LinkedIn, Reddit, and TikTok. But why’s that, and how do you take advantage of it? LinkedIn Let’s start off with LinkedIn, home of the business nerds. Depending […]
When advertising on Facebook, your goal is simple: get a high-quality return on your marketing investment. Whether that’s getting leads or selling a product, the principle behind them is all unified back to that. But, in order to actually achieve this, you can’t just setup an ad campaign, sit back, and relax. A good campaign requires you to be vigilant about its performance and learn from your advertising as it goes along. Then, you optimize. Why Bother With Facebook Campaign Optimization? There are multiple reasons to frequently optimize your ad […]
As a business in the 21st century, you’re online. Along with your work establishing an organic presence, a successful brand should also be investing in digital advertising. This includes search engine ads, which provide you with a handful of settings to play with. Among these are the match types — broad, broad modified, phrase and exact. All are great, but a common mistake is over-relying on phrase match. If you suspect you might do this — or just need to begin working on your search ads at all — we’ve […]
We are pleased to announce the newest member of the Fujisan Marketing team, Cameron Jamieson. We sat down with Cameron to learn more about his background in digital marketing as well as his hobbies outside of the workplace. Tell us about your Search Marketing background prior to joining Fujisan Marketing. Before Fujisan, I did everything from campaign management for tiny accounts, to operations work for some of the largest digital marketing agencies in the business, to managing a multi-domain portfolio for one of the largest PPC spenders on Google. Why […]
While programmatic display ads are a super useful component to online marketing, the act of getting them running can get kind of confusing. It doesn’t help that there’s a huge list of companies offering demand side platforms — DSPs, for short — to facilitate the application of display ads. There isn’t necessarily one “best” DSP, but there are a bunch of different ones with different features that are best-suited for different marketing scenarios. To help you decide which works best for you, here’s some of the top DSPs and what […]
