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Guidance from our Digital Marketing Experts in Seattle
A while back we gave a beginner’s overview on advertising on YouTube on the Fujisan blog. That piece included a quick look at the different ad types available, and recently we’ve been wanting to look at those closer. So today, we’re focusing on just that — the ad types and their uses and benefits. There are six choices when advertising on YouTube: Skippable in-stream ads Non-skippable in-stream ads Video discovery ads Bumper ads Outstream ads Masthead ads Let’s start at the beginning with the first. Skippable in-stream ads Example of […]
In order to understand your marketing performance across an area as vast as the internet, one of the tools that’s here to help you out is Google Analytics’ channel groupings. What are they? Essentially, these are eight default channels that divide your traffic sources into eight different categories: organic search, paid search, display, email, referral, social, direct, and (other). Today we’re gonna look at what each of these consist of. To view these metrics, you’ll want to pop on over to the Acquisition section in the side menu of Google […]
Regardless of the specific goal of a campaign, your marketing efforts eventually lead towards the goal of conversions. So what connects the ad and the conversion? The landing page. But what turns a landing page from, well, just a page to land on, to an effective path to conversions? Let’s take a look. First thing’s first: landing pages and your conversion paths Landing pages are an extremely common method for capturing leads. They’re useful not only to get in contact with potential leads, but also for building remarketing lists. The […]
We are pleased to announce the newest member of the Fujisan Marketing team, Samantha Pape. We sat down with Samantha to learn more about her background in digital marketing as well as her hobbies outside of the workplace. Tell us about your Search Marketing background prior to joining Fujisan Marketing. I’ve been operating in the search marketing realm for a little over 5 years now. I started off doing in-house marketing for a local company in Los Angeles, writing their blogs for SEO. My blogs landed me a role at […]
What are the basics of Facebook advertising and ad placements? Whether you’re a digital advertiser or not, you’re familiar with Facebook advertising so long as you’ve spent one single second on Facebook. Here, you have the option of many different ad types — boosted posts, external link click ads, carousel ads, video ads, display ads, and more. Along with their inherent advertising value, advertising on Facebook is also a useful foundation for your future advertising efforts on other platforms, since doing so gives you native user data from Facebook’s Audience […]
Use Waze? We’re gonna guess, for many of you, the answer is a resounding “yes.” A traffic navigation map, Waze’s crowdsourcing features add another layer on top of other, more basic map apps. Because of this, it’s a favorite tool for many people on their commute or for any travelling by motor. But Waze’ benefits aren’t limited to its users; it also can be an extremely helpful digital marketing tool for brick-and-mortar businesses. Why’s that? Let’s dive into it. What is Waze advertising and what are its benefits? In Waze, […]
It feels like Google is always changing something. With the sheer scope of what they do — all the different apps, programs, and tools — it makes sense that they’re never standing still. One of these aspects of Google that they update on occasion is their requirements for earning a Google Partner and Premier Google Partner badge. The next update is coming in 2021. Originally, this was planned for July 2020, but it ended up being pushed back due to COVID-19. So what does that mean? And, while we’re at […]
For all the work you do for your online campaigns, geotargeting can help make those efforts even more effective. “Intensifying geotargeting” can be a subjective term; after all, the geographic limitations and needs of businesses are all different. One brand might benefit from a campaign that reaches people across the country — another might only benefit from reaching people in a few square miles. Regardless of your business’ geographic qualities, you can always benefit from getting geographically specific in your online ad campaigns. Here’s some ways how: Identify Your Most […]
If you’re running a business in 2020, you’ve got an online presence. (Or, at least, we really, really hope you do.) And if you’ve got an online presence, you’re hopefully doing the work to expand that presence through organic and advertising efforts. And if your advertising includes YouTube, there’s a handy little tool that can help you make the most out of your effort there. That tool’s called Reach Planner, and it’s your friend. Here’s why. So, what is YouTube Reach Planner? In one sentence: It’s a Google Ads tool […]
As digital marketers, you certainly have your eye on how social media advertising can help your business. But for all they offer, many people stop after considering Facebook, Instagram, and Twitter. In that way, you might be missing out — there’s more to social media campaigns than those three. In fact, there’s three others that bring a lot of value to the table: LinkedIn, Reddit, and TikTok. But why’s that, and how do you take advantage of it? LinkedIn Let’s start off with LinkedIn, home of the business nerds. Depending […]
