Blog
Guidance from our Digital Marketing Experts in Seattle
For all the work you do for your online campaigns, geotargeting can help make those efforts even more effective. “Intensifying geotargeting” can be a subjective term; after all, the geographic limitations and needs of businesses are all different. One brand might benefit from a campaign that reaches people across the country — another might only benefit from reaching people in a few square miles. Regardless of your business’ geographic qualities, you can always benefit from getting geographically specific in your online ad campaigns. Here’s some ways how: Identify Your Most […]
If you’re running a business in 2020, you’ve got an online presence. (Or, at least, we really, really hope you do.) And if you’ve got an online presence, you’re hopefully doing the work to expand that presence through organic and advertising efforts. And if your advertising includes YouTube, there’s a handy little tool that can help you make the most out of your effort there. That tool’s called Reach Planner, and it’s your friend. Here’s why. So, what is YouTube Reach Planner? In one sentence: It’s a Google Ads tool […]
As digital marketers, you certainly have your eye on how social media advertising can help your business. But for all they offer, many people stop after considering Facebook, Instagram, and Twitter. In that way, you might be missing out — there’s more to social media campaigns than those three. In fact, there’s three others that bring a lot of value to the table: LinkedIn, Reddit, and TikTok. But why’s that, and how do you take advantage of it? LinkedIn Let’s start off with LinkedIn, home of the business nerds. Depending […]
When advertising on Facebook, your goal is simple: get a high-quality return on your marketing investment. Whether that’s getting leads or selling a product, the principle behind them is all unified back to that. But, in order to actually achieve this, you can’t just setup an ad campaign, sit back, and relax. A good campaign requires you to be vigilant about its performance and learn from your advertising as it goes along. Then, you optimize. Why Bother With Facebook Campaign Optimization? There are multiple reasons to frequently optimize your ad […]
As a business in the 21st century, you’re online. Along with your work establishing an organic presence, a successful brand should also be investing in digital advertising. This includes search engine ads, which provide you with a handful of settings to play with. Among these are the match types — broad, broad modified, phrase and exact. All are great, but a common mistake is over-relying on phrase match. If you suspect you might do this — or just need to begin working on your search ads at all — we’ve […]
We are pleased to announce the newest member of the Fujisan Marketing team, Cameron Jamieson. We sat down with Cameron to learn more about his background in digital marketing as well as his hobbies outside of the workplace. Tell us about your Search Marketing background prior to joining Fujisan Marketing. Before Fujisan, I did everything from campaign management for tiny accounts, to operations work for some of the largest digital marketing agencies in the business, to managing a multi-domain portfolio for one of the largest PPC spenders on Google. Why […]
While programmatic display ads are a super useful component to online marketing, the act of getting them running can get kind of confusing. It doesn’t help that there’s a huge list of companies offering demand side platforms — DSPs, for short — to facilitate the application of display ads. There isn’t necessarily one “best” DSP, but there are a bunch of different ones with different features that are best-suited for different marketing scenarios. To help you decide which works best for you, here’s some of the top DSPs and what […]
No matter how perfect your search engine advertising strategy, poor copy can sabotage your efforts from the beginning. The good news: the basics of good ad copy aren’t rocket science. The bad news: you still have to put in the effort. In the end, though, simplicity is key. Here’s the why and how. First Thing’s First: Don’t Deviate From Copy Fundamentals As dynamic of a field as search engine marketing is, good ad copy doesn’t really change. We get the temptation to overcomplicate things — innovations and changes are constant, […]
B2B Social Media Advertising: What Is It And Why Does It Matter? The two primary business “types” are business to customer (B2C) and business to business (B2B). Just like how they sound, B2C businesses sell to non-commercial customers — this includes brick-and-mortar or online shops — while B2B businesses sell to, obviously, other businesses and organizations. Some businesses can do a bit of both. Naturally, B2C is the darling of social media advertising since every single person on social media is a consumer. On the flipside, B2B marketing on social […]
Worried about keeping up with Google’s algorithm and its occasional changes? First off, don’t be. (Or, don’t really be.) Google recently had a significant core update that’s worth dissecting, but in the end it’s mostly a good excuse to discuss A) Google’s priorities and B) how they affect you. This change should not mean an overhaul of your content strategies — unless said strategies needed overhauling anyway — but Google shows they’re continuing to place increasing significance on content integrity and quality. Here’s what we know: What is this “Google […]
