Blog
Guidance from our Digital Marketing Experts in Seattle
If you’re a digital marketer or business owner with an online advertising presence, you’re almost certainly using Google’s Universal Analytics. And it’s probably not news that Google is moving in a new direction to eventually replace Universal Analytics with their new platform, GA4. We’re here to tell you more about it, and why you should make the switch sooner rather than later. What is GA4? GA4 stands for Google Analytics 4 and is Google’s newest analytics service, enabling you to better measure engagement across your site. It can help you […]
One of Google’s automated bidding strategies is target impression share (“IS” for short). It’s a strategy that’s often misunderstood and underutilized. Target IS has earned a reputation as being inefficient and subsequently too expensive, hence many SEM managers have come to view its algorithm with skepticism or at least apprehension. And while it’s always smart to not get too gung-ho about any one bidding and marketing approach — especially one that can be expensive — target IS can be very useful if you use it right. We’re here to go […]
We are pleased to announce the newest member of the Fujisan Marketing team, Susanna Chaudhry. We sat down with Susanna to learn more about her background in digital marketing as well as her hobbies outside of the workplace. Tell us about your Search Marketing background prior to joining Fujisan Marketing. Prior to Fujisan Marketing most of my career in marketing consisted of being an inhouse marketer. I was a marketing generalist who did most of the content writing and creative visual creation, as well as strategizing and implementation of marketing […]
A bit ago, we released a part one blog post on local SEO, why it matters, and how to optimize your Google My Business profile to that end. Today we’re continuing that with a second look at SEO and what some important aspects are that affect your business’ online visibility. So, what other factors play a part in local SEO? Given how advanced Google and other search engines’ web crawlers are now, there are many details that go into how well your business fares SEO-wise. Practically speaking, it’s impossible to […]
First off: What is Google Analytics and how can it help you? Google Analytics is a platform provided by Google that helps you to track and analyze data about how people interact with your site. Assuming you’re using the Universal Analytics version, it will provide insights into these categories: Audience: Who is visiting your site? Acquisition: How are they getting there? Behavior: What are they doing once on your site? Conversions: What goals are they completing on your site? These categories can be further segmented, of course. Audience insights can […]
When you’re running a paid search campaign for your business, there’s a lot of angles to take and factors to consider. Improving your campaign’s efficiency to reduce overall ad spend while improving results should always be in the back of your mind; one step to achieve that is through mining new keywords, either to add or negate. For this reason, we recommend that every marketer should be completing a search query report (SQR for short) at least twice a month! Today, we’ll talk you through why and how. First off: […]
To make sure your business’ online marketing efforts are bringing in the right results, you really have to have access to a baseline level of data. We’re not talking any creepy, big tech dystopian kind of stuff, but just some understanding about how internet users are interacting with your content, ads, etc. Towards that end, one tool that’s incredibly helpful is the UTM parameter. As a reminder, what are UTM parameters? If you haven’t read our original post on UTM parameters, you can check it out to get a deeper […]
When running ad campaigns on Facebook — er, uh, “Meta” — you can waste a lot of otherwise well-thought-out planning if you don’t get your audience right, too. There are a few good starting questions to ask yourself to make sure the audience you’re targeting is who you want. Are you targeting as many relevant users as you can? Do you have retargeting set up? Are your audience settings properly established? Formerly Facebook, Meta’s audience manager gives you a lot of marketing options. Here you can target your Instagram followers, […]
What is call reporting and why does it matter? Businesses that most effectively generate leads tend to have multiple ways for a potential customer to contact them. Calling is just another touch point — but it’s also the quickest form of communication and, through extension, the most efficient. Call reporting is a mechanism that allows you as an advertiser to track phone calls received to a phone number of your choice. Specifically, you’re able to track duration, user location, and, if your Google account features multiple phone numbers, which of […]
There’s a reason ad extensions are ubiquitous on search ads — utilizing them is widely considered a best practice. They are, simply put, endorsed by everyone who knows what they’re talking about. Generally speaking, the primary goal of ad extensions is to improve ad visibility and the customer experience, both of which subsequently improve your conversion rates. While there are many available extensions, in this piece we’re going to focus on image extensions. So to start… What exactly are image extensions and what do they do for you? At their […]
