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Guidance from our Digital Marketing Experts in Seattle
UTM stands for urchin tracking module, and is a parameter that shows you how a user came to arrive on a landing page. These modules can tell you the site from which the traffic came, what part of the ad or which kind of ad a user clicked on, the type of link or campaign that brought them there, ad group, and more. To implement them, you’ll come across fields like… The tracking template and final URL suffix fields — what are they? These are the places you’ll find within the […]
Decision-making biases are something we all innately have, which affect our choices many times throughout the day. As a digital marketer for your business, a huge part of your job is understanding others’ biases. Being able to do so helps you understand their effects on your performance. Today, we’ll discuss decision-making bias specifically in regard to how they impact a landing page. Types of decision-makers One way of clarifying people’s tendencies is by breaking them down into different types of decision-makers. We find a basic but useful rundown in four […]
In this age, when it comes to selling your work, it’s reallyhard to be successful without using Facebook or Instagram. And actually, according to market research, just over half of Facebook and Instagram users have purchased items they saw while scrolling and seeing a product catalog. So, let’s talk about this product catalog. What is it and why do you need it? Well, first, let’s address what it is: your Facebook catalog is where your information is stored regarding the products you’re advertising on Facebook, or on Instagram. So, basically, […]
Incorporating the LinkedIn Insight Tag to your website is essential for any ads you run on that platform. This includes campaigns for traffic, conversions, and more; by incorporating the insight tag, LinkedIn will be able to track user activity from both your ads and site, from there providing you with more in-depth understanding of how they’re working and user demographics. Let’s dive into this tag and how to use it! A quick rundown on what the Insight Tag is and how it works LinkedIn’s Insight Tag is pretty much the […]
