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Guidance from our Digital Marketing Experts in Seattle
Ah, Google. They have so many options for advertising, even just underneath the umbrella of “search ads.” Obviously, you have your basic search ads, but what about the other options that take search ads and pump them up a bit with new features? Well, today we’re here to talk about RSAs: Responsive Search Ads. A quick look at what they are and how they can spice things up Basically, RSAs are a search ad variant that combines Google’s machine learning and your own copy. This works by letting you plug […]
First off: why even have a blog? This is a pretty common thing to wonder for those who are just beginning their dive into an improved online presence. In some ways, it can feel like just another task in an area that can already be a bit overwhelming at first. But once you learn more about blogs’ role in your digital visibility, it’s clear they’re a really, really great tool. A blog can help answer people’s frequently asked questions, share industry news, and address informational intent from search engine users. […]
When it comes to PPC, it’s not a matter of hitting some settings and then just assuming they’ll do the trick. Well, we suppose you could do that, but it’s probably not a great call. The problem is that PPC campaigns and the factors involved in their success (or lack thereof) are not static — the internet and advertising thereon can be somewhat fickle, plus it’s likely you won’t have all the specs of your campaign perfectly dialed in at first. Hence, to get the most out of a campaign, […]
