Blog
Guidance from our Digital Marketing Experts in Seattle
If you’re running a company, what do your content marketing efforts look like? If you read that question and asked, “What?” or answered, “I don’t know,” then good news! We have just identified one concrete area that will make your business better. In 2020, content marketing has become a central pillar of successful digital marketing. If you’re not utilizing it, you’re hurting yourself. We cannot stress enough: this medium is here to stay, and it’s your friend. So, how does good content marketing benefit you? People Like It Simply put: […]
We are so excited to share our brand-new eBook: Fujisan Marketing’s Digital Marketing Handbook. This eBook is a collection of advice that ranges from SEO basics to Programmatic Advertising. Digital Marketing doesn’t need to be scary, and we wanted all marketers to have a guide for helping them grow. Read this and help your company become a vision of success! Click here to download.
Of all the areas of digital marketing that we deal with at Fujisan Marketing, the thing that makes it all possible is tracking. Or, rather, all our digital marketing efforts would be moot if we had no idea how well they were working. Because of this, no matter how great your online marketing is otherwise, you can’t really do anything with it — much less adapt and improve — if you don’t know the final results it’s getting you. With that in mind, it is vital to have functioning, accurate […]
At Fujisan, we often hear people ask, “How do I know my digital advertising is performing at its best?” Well, if you aren’t auditing your PPC campaign, you don’t. The good news is that a PPC audit isn’t rocket science. Here are some areas to consider when approaching yours: Past Traffic & Performance This is a pretty standard foundation to start from. After all, how can you know how the account performs if you can’t compare to past metrics? Just like with all analysis, numbers need context. Ideally, the account […]
We are pleased to announce the newest member of the Fujisan Marketing team, Victor Madaris. We sat down with Victor to learn more about his background in digital marketing as well as his hobbies outside of the workplace. Tell us about your Search Marketing background prior to joining Fujisan Marketing. I started in search marketing in 2017 when I joined Dealer eProcess West in Everett as a SEM strategist. I oversaw day-to-day performance on 70 Google and Bing accounts for automotive dealerships located within the U.S., most of which are […]
For a business in the 21st century, a well-functioning website is the foundation of your public visibility. In order to optimize your website’s standing, it’s important to make sure its different components are optimized themselves. At Fujisan, that’s where we want to help. An on-site audit is a simple way to improve your website’s functionality, visibility, and discoverability online. Here’s what we check for: Title Tags Title tags are the heading for your page’s Google search result listing. When auditing title tags, we look for missing or duplicate tags, tags […]
Advertising for healthcare, online or otherwise, can be difficult. Unlike many industries where advertising works to promote your product or service, advertising for healthcare hardly gets people thinking, “Gee, I could really go for a cholesterol test right now.” Almost all healthcare products and services are relatively immediate in need – either someone needs it now or they don’t. For example, if you break your leg, your priority is seeing a medical professional as soon as possible so you can get on the road to recovery. Because of this, healthcare […]
What Are Google Grants? For non-profit organizations that are seeking support, recruiting volunteers, and procuring donations, allocating money for an online advertising campaign isn’t always a realistic option; that is what makes Google Grants so impactful. If you are a non-profit organization, it’s in your best interests to consider this vastly underutilized and highly valuable resource. The Google Grants program provides the opportunity for non-profits to create and manage Google Ads, free of charge. As part of a greater program called Google for Nonprofits, Google Grants allows Google to give […]
Even the greatest product or service will be unsuccessful if it never reaches the people that need it. Out of all the products and services flooding the Internet today, how do you make yours stand out from the pack, reach your customers where they are online, and cater to them in a way that will actually make a lasting impact? We believe that the most successful marketing campaigns begin with getting to know your customer. Who Is Your Audience? The first step in any marketing strategy is to define your […]
Have you ever entered a festival only to have a push notification prompt you to download the festival app? Have you ever checked your phone in a mall only to receive a Facebook ad coupon for the store you just entered? If you answered yes, you have already experienced geofencing. Geofencing is still a virtual new kid on the block in digital marketing, and there are many questions and misconceptions surrounding the tool. When used correctly, geofencing opens a world of possibilities for businesses, so we wanted to give you […]
