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Guidance from our Digital Marketing Experts in Seattle
Backlinks to your site are a big part of how Google ranks you. As far as Google’s concerned, the more links point your way, the more sites you have vouching for your quality. Except some people’s word is worth more than others. Same is true for sites. And in fact, there’s some sites that you’d prefer to not be associated with, whether through links or otherwise. When you find yourself in this scenario, the link disavowal option is here to save the day. First off — what is link disavowal? […]
In search engine marketing, there’s a handful of extra steps you can take to get more out of your campaigns. These have the potential to really benefit your online goals. One of these tools is segmenting by audience types, which is a little extra effort for potentially a whole lot more for each cent you spend. Here’s why: Why leverage audiences in your search engine marketing? The one unifying reason to leverage audience types is the same as the reason for using many other search engine marketing tactics and tools: […]
First off: why even have a blog? This is a pretty common thing to wonder for those who are just beginning their dive into an improved online presence. In some ways, it can feel like just another task in an area that can already be a bit overwhelming at first. But once you learn more about blogs’ role in your digital visibility, it’s clear they’re a really, really great tool. A blog can help answer people’s frequently asked questions, share industry news, and address informational intent from search engine users. […]
No matter how perfect your search engine advertising strategy, poor copy can sabotage your efforts from the beginning. The good news: the basics of good ad copy aren’t rocket science. The bad news: you still have to put in the effort. In the end, though, simplicity is key. Here’s the why and how. First Thing’s First: Don’t Deviate From Copy Fundamentals As dynamic of a field as search engine marketing is, good ad copy doesn’t really change. We get the temptation to overcomplicate things — innovations and changes are constant, […]
Sometimes when working with SEO, you feel like you’ve hit a ceiling. Every factor that goes into a high-performing site seems to be accounted for. So, what should you tackle when you feel like you’ve done it all? Audit, audit, audit When it feels like you’ve done all you can do, auditing is the first step to figure out what isn’t actually functioning as well as it could. There are many different programs that can help here; one, Screaming Frog, can alert you to missing or duplicate title tags and […]
Well hello, and welcome back to the third and final part of our series on Fujisan’s SEO auditing process. If you haven’t already, we recommend reading parts one and two for a crash course on the benefits of SEO auditing and a rundown of our on-site audit process. After an on-site audit, we conduct an audit of the technical aspects of your site plus one for off-site factors. Here’s how those work: Technical Audit Indexing Part of the technical audit is checking externally related indexing factors like crawl errors and […]
For a business in the 21st century, a well-functioning website is the foundation of your public visibility. In order to optimize your website’s standing, it’s important to make sure its different components are optimized themselves. At Fujisan, that’s where we want to help. An on-site audit is a simple way to improve your website’s functionality, visibility, and discoverability online. Here’s what we check for: Title Tags Title tags are the heading for your page’s Google search result listing. When auditing title tags, we look for missing or duplicate tags, tags […]
If you run a business in 2019, you almost certainly — get ready for a bold statement — have a website. Going out on a limb, we know. But a website isn’t free. You have to pay for the domain, pay a designer to design it, pay a copywriter to write it, and pay a web developer to keep it going. You have to pay with your own time and energy coordinating and collaborating with everyone involved. So, with all the time and money you spend on your site, surely […]
If you run a business, whether you like it or not, Google plays a significant part in your success. The good news is that you have a choice — whether to take a passive role or to take advantage of Google’s role in the modern economy. Enter Google My Business. Before we get into how and why to use Google My Business, here’s a brief explanation of just what the heck it is. In essence, Google My Business (or GMB for short) is a Google feature that shows online users’ […]
This is the second half of a two-part series on using YouTube to build your brand and business. Here we review how to optimize your video content and then how to report on and measure your video content performance. If you haven’t already, we recommend reading part one. Optimizing Your Video Content Assuming you’ve read the first part of this series, you now know how YouTube-based content boosts your search engine positioning and domain authority, plus the factors in which YouTube videos are ranked. We have identified the four main […]
