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Guidance from our Digital Marketing Experts in Seattle
When it comes to creating a sustainable customer base, Google Ads can be a critical asset. Along with being useful for growing your business, they’re perhaps even more valuable for driving new customers to a website who will, over time, provide a reliable foundation and the stability that comes with that. That being said, the quality of the site traffic from Google Ads isn’t a given. Depending on your campaign and the stage of business development you are in, that might be less big of a deal than for others, […]
When you’re running a campaign with search ads, the first thing that you think of doing is probably bidding on search terms that are directly related to your product, company, or brand. And that’s good! However, it shouldn’t overshadow the importance of competitor keyword bidding. Competitor keyword bidding is simple: running ads for keywords related to a competitor. This is an easy way to get more views and traffic by people who are looking for a competitor. However, this works both ways — if you employ a tactic like this […]
At Fujisan, there are a handful of pitfalls we regularly see when conducting PPC audits or taking over account management. Otherwise well-run Google Ads accounts will end up underperforming due to just one or two neglected factors. Here are some of the things we run into that will hurt your digital marketing efforts: Few or No Optimizations in the Change History The change history is a tool that allows you to view any changes you’ve made to your Google Ads account — all changes from the past two years will […]
The following is a collection of tips from the Fujisan Marketing SEO experts. They cover a range of SEO challenges and common e-commerce site problems along with our solutions and advice on how to create the best organic results. So, without further ado: Prioritize Mobile Or, at least, don’t neglect mobile. The fact is, while many companies devote more energy to and typically approach their site from the perspective of a desktop user, 57% of traffic comes from mobile or tablet users. If you’re primarily focusing on your site’s utility […]
Identifying keywords and conducting keyword research is the cornerstone of any digital marketing strategy. This helps businesses develop a strategy based on customer intent and industry competition for reaching their target market through search engine results. Before we dive further, let’s define keywords and keyword research: What is a keyword? A keyword is a word or phrase that is significant to the content on your website and to your business. This allows Google to categorize your website based on those keywords. What is keyword research? Keyword research is a way […]
