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Guidance from our Digital Marketing Experts in Seattle
No matter the size of your business, as a digital marketer you’ve presumably become familiar with Google Analytics. As they do every so often, a change is coming to GA that you have to adapt to. As you may already know, GA4 gives you the ability to create custom reports and dashboards, but, it also provides templates and basic reports. And usually, these templates and basic reports are good for most, but if you are looking to take a deeper dive and create new reports or edit existing ones, you […]
As part of a digital marketing team, you have a big job. Writing, analyzing, and using technology are all part of your core responsibilities. But what about when your executive team needs updates on the performance of your current campaigns and initiatives? When that happens, your role pivots to being about communication and data visualization. With that in mind, here’s how to nail reports that are headed to upper management and/or your board: Questions to Address The first step to giving a clear, conclusive marketing report is identifying the questions […]
After countless hours of gathering data, analyzing patterns, predicting trends, and gaining insight, there’s still that looming, final piece of the puzzle: Data presentation. Presenting all your data and related information in a cohesive, visually appealing way can feel like a big, unpleasant, yet unavoidable hurdle. With Google Data Studio, you can quickly design beautiful, comprehensive reports, and save your energy for what you do best. What Is Google Data Studio? Google Data Studio is the newest addition to the Google Analytics 360 Suite. This tool makes it easy to […]
