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Guidance from our Digital Marketing Experts in Seattle
Written by Preston Parshall “Plans are only good intentions unless they immediately degenerate into hard work.” – Peter Drucker Since we started in 2014, we’ve been asked a lot of questions about who we are and our approach. The one question that we have been asked the most is a variation of these: “What’s your juice?” “What’s your differentiator?” and “What makes your team special?” At Fujisan Marketing, it all starts with thoughtful execution. Thoughtful execution is the cornerstone of any viable strategic plan or engagement. Whether you are launching […]
The PPC For Beginners series is designed to help newcomers gain a high-level understanding of the functions for a successful PPC campaign. We recently published the first of our series, PPC For Beginners Pt. 1: Prepare, Target, and Remarket. While Part 1 explains how you can research and prepare for a successful PPC campaign, Part 2 delves into the most important properties of designing a strong and successful foundation. This is a continuation of Part 1 of our series. Our beginner’s series blogs build upon one another, therefore, we highly […]
Whether you’re a newcomer to the digital marketing world with no understanding of PPC or if you’re somewhat familiar, our PPC For Beginners blog series is a perfect place to start. It is written for beginners as a high-level description of the functions of a successful PPC campaign so you can make sure you’re fully informed before beginning your own campaign. What Is PPC? PPC stands for “Pay Per Click”, and it is an advertising tool that allows advertisers to bid for ad placement, most commonly in search engine results, […]
There is some confusion about what a landing page is and is not. As you read on, you’ll understand the characteristics of a landing page, and how you can design effective landing pages to collect data to benefit your company and optimize your online marketing efforts. A Landing Page Is: A landing page is a solo webpage with a focused sales pitch that is designed to get a visitor to take action. A landing page contains a form to collect visitor information. A ‘form’ on a webpage is a section […]