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Guidance from our Digital Marketing Experts in Seattle
B2B Social Media Advertising: What Is It And Why Does It Matter? The two primary business “types” are business to customer (B2C) and business to business (B2B). Just like how they sound, B2C businesses sell to non-commercial customers — this includes brick-and-mortar or online shops — while B2B businesses sell to, obviously, other businesses and organizations. Some businesses can do a bit of both. Naturally, B2C is the darling of social media advertising since every single person on social media is a consumer. On the flipside, B2B marketing on social […]
Worried about keeping up with Google’s algorithm and its occasional changes? First off, don’t be. (Or, don’t really be.) Google recently had a significant core update that’s worth dissecting, but in the end it’s mostly a good excuse to discuss A) Google’s priorities and B) how they affect you. This change should not mean an overhaul of your content strategies — unless said strategies needed overhauling anyway — but Google shows they’re continuing to place increasing significance on content integrity and quality. Here’s what we know: What is this “Google […]
If you’re running a company, what do your content marketing efforts look like? If you read that question and asked, “What?” or answered, “I don’t know,” then good news! We have just identified one concrete area that will make your business better. In 2020, content marketing has become a central pillar of successful digital marketing. If you’re not utilizing it, you’re hurting yourself. We cannot stress enough: this medium is here to stay, and it’s your friend. So, how does good content marketing benefit you? People Like It Simply put: […]
We are so excited to share our brand-new eBook: Fujisan Marketing’s Digital Marketing Handbook. This eBook is a collection of advice that ranges from SEO basics to Programmatic Advertising. Digital Marketing doesn’t need to be scary, and we wanted all marketers to have a guide for helping them grow. Read this and help your company become a vision of success! Click here to download.
Landing pages are critical in helping generate leads, sharing what sets your product or service apart, and turning users into customers. Online marketers hit at a higher rate by sending traffic to a dedicated landing page instead of an existing generic homepage. But not all landing pages are equal. So, what is it that makes an effective landing page? Here is what to consider when creating one: There’s No Such Thing As a Perfect Landing Page As easy as it would make everything, there’s no one perfect landing page. Since […]
When it comes to web traffic and visibility, content marketing is your friend. A strategy for this can be difficult to implement, so breaking it up into digestible stages can help you stay focused without biting off more than you can chew. Your first step in creating a clear blog and content strategy is identifying your customer’s journey. The Customer Journey and Content Marketing Commonly called “the conversion funnel” in marketing, we break the steps in this journey up between awareness, search, research, purchase, and experience. (Variations on this include […]
Of all the areas of digital marketing that we deal with at Fujisan Marketing, the thing that makes it all possible is tracking. Or, rather, all our digital marketing efforts would be moot if we had no idea how well they were working. Because of this, no matter how great your online marketing is otherwise, you can’t really do anything with it — much less adapt and improve — if you don’t know the final results it’s getting you. With that in mind, it is vital to have functioning, accurate […]
At Fujisan, we often hear people ask, “How do I know my digital advertising is performing at its best?” Well, if you aren’t auditing your PPC campaign, you don’t. The good news is that a PPC audit isn’t rocket science. Here are some areas to consider when approaching yours: Past Traffic & Performance This is a pretty standard foundation to start from. After all, how can you know how the account performs if you can’t compare to past metrics? Just like with all analysis, numbers need context. Ideally, the account […]
Advertising online can sometimes be intimidating. There’s simply so many ways to approach it. How could you ever know if you’re doing it right? And even though an ad campaign being limited to Facebook or Instagram helps cut out some of the overwhelming outside factors, there’s still so many options for your ads! That’s where A/B testing comes in. Facebook Ads (And Their Instagram Counterparts) Since it’s the 21st century and you’re a human being who’s probably older than 20 or so, chances are you’re on Facebook. And since you’re […]
Seeing as it’s 2020, we’ll assume you’re well-versed in YouTube advertising at least from the point of view of a YouTube viewer. Given how familiar we all are with YouTube ads, that certainly gives you (along with all advertisers) an advantage with this medium; from a content perspective, you know exactly what makes a YouTube ad insufferable (or worse, immemorable) versus what makes an ad on this platform effective. Other than its properties as a vehicle for content, YouTube has other benefits that are more in line with the focus […]
