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Guidance from our Digital Marketing Experts in Seattle
In essence, Google Ads scripts are simple JavaScript-based scripts that automate your Google Ads’ basic procedures and their reactions to and interactions with external data. (They also shouldn’t be confused with Google Apps Scripts, which allow users to create and publish add-ons that consolidate and enhance Google-based apps.) Google Ads Scripts help you save time and other resources in the long run, since they can automate common procedures that otherwise would have to be done manually. These procedures can include automatically adjusting keyword bid based on impression share. Scripts can […]
Comparing your own website performance versus your competitors might sound like a task that would distract you from other, more important business initiatives. After all, in the words of every sports coach ever, “We can only focus on improving ourselves each day instead of worrying about our opponents.” Would that not hold true with a business in the digital age, too? While that sentiment might be an important reminder to keep your vision clear, analyzing yours and your competitors’ website performance is useful in order to better understand how you […]
Written by Preston Parshall Learning from mistakes and constantly improving products is a key in all successful companies. ~ Bill Gates Everyone makes mistakes. When it comes to hearing about the experiences of people I respect, I’m much more interested in learning about their mistakes than their successes. There are a couple of reasons why. The first reason is that it takes great courage, openness, and humility to share what went wrong and how the issue was resolved. Secondly, hearing about mistakes is the quickest way to learn how others […]
Today we’re here to talk about something that seems counterintuitive. Bidding on your branded terms in PPC. Wait, what? Yup, you heard it right. And yes, we realize your likely initial thought is, “But my website is already ranked #1 organically on Google’s search results page, so I can probably skip this, right? Why bid on my brand name when I’m getting the first result for free? Isn’t that a waste of money?” Nope! We recommend it to all our clients and here’s why: The Benefits of Bidding on Your […]
Whether you use it or don’t, love it or hate it, voice assistants and their search capabilities are here to stay. In fact, not only are they here to stay, but they’re continually taking up a greater role in our lives. With this in mind, marketers are wise to keep an eye on voice search and how it affects digital marketing. Here’s some thoughts on tackling this challenge proactively: Voice Search Basics Voice search is based on speech recognition technology, which works by taking phonemes and translating them into letters. […]
If you run a business in 2019, you almost certainly — get ready for a bold statement — have a website. Going out on a limb, we know. But a website isn’t free. You have to pay for the domain, pay a designer to design it, pay a copywriter to write it, and pay a web developer to keep it going. You have to pay with your own time and energy coordinating and collaborating with everyone involved. So, with all the time and money you spend on your site, surely […]
Advertising for healthcare, online or otherwise, can be difficult. Unlike many industries where advertising works to promote your product or service, advertising for healthcare hardly gets people thinking, “Gee, I could really go for a cholesterol test right now.” Almost all healthcare products and services are relatively immediate in need – either someone needs it now or they don’t. For example, if you break your leg, your priority is seeing a medical professional as soon as possible so you can get on the road to recovery. Because of this, healthcare […]
Modern advertising has come a long way since the magazine copy of Mad Men. Yet while recent decades have brought a natural evolution, the biggest changes have come from our technological advances. One example of this is programmatic advertising. Although it might sound complicated, “programmatic” just means “automated,” and refers to the process through which digital ads are purchased and sold. In the past, online advertising was manually exchanged between the advertiser and domain, but today the majority of these are done with AI. Intelligent ad-buying software facilitates, purchases, and […]
Fujisan Marketing is pleased to announce the addition of Katie Blatman to the Client Management team. Katie was hired to support the company’s growing demand for custom digital marketing services. She brings over a decade of expertise in SEO, SEM and web analytics and creates measurable results for the organizations she works with. Before joining Fujisan, Katie served in client-facing roles for the Seattle Times and Garrigan Lyman Group with impressive results. As Senior Campaign Manager at the Times, Katie worked with a marquis client, the Pacific Science Center: under […]
Written by Preston Parshall “Plans are only good intentions unless they immediately degenerate into hard work.” – Peter Drucker Since we started in 2014, we’ve been asked a lot of questions about who we are and our approach. The one question that we have been asked the most is a variation of these: “What’s your juice?” “What’s your differentiator?” and “What makes your team special?” At Fujisan Marketing, it all starts with thoughtful execution. Thoughtful execution is the cornerstone of any viable strategic plan or engagement. Whether you are launching […]
