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Guidance from our Digital Marketing Experts in Seattle
When you’re running a campaign with search ads, the first thing that you think of doing is probably bidding on search terms that are directly related to your product, company, or brand. And that’s good! However, it shouldn’t overshadow the importance of competitor keyword bidding. Competitor keyword bidding is simple: running ads for keywords related to a competitor. This is an easy way to get more views and traffic by people who are looking for a competitor. However, this works both ways — if you employ a tactic like this […]
So, you want to improve your Google Ads campaigns? Enter Google Ads Campaign Experiments, or ACE for short. ACE is a feature that helps you measure the impact of potential changes before applying them to a campaign. When used properly, it does this as a vehicle for A/B testing. As we discussed in our previous post, A/B testing is essentially a process applying basic scientific principles to digital advertising. Following the first things we learned in elementary school science, this is achieved by comparing two versions of a campaign wherein […]
Advertising online can sometimes be intimidating. There’s simply so many ways to approach it. How could you ever know if you’re doing it right? And even though an ad campaign being limited to Facebook or Instagram helps cut out some of the overwhelming outside factors, there’s still so many options for your ads! That’s where A/B testing comes in. Facebook Ads (And Their Instagram Counterparts) Since it’s the 21st century and you’re a human being who’s probably older than 20 or so, chances are you’re on Facebook. And since you’re […]
Seeing as it’s 2020, we’ll assume you’re well-versed in YouTube advertising at least from the point of view of a YouTube viewer. Given how familiar we all are with YouTube ads, that certainly gives you (along with all advertisers) an advantage with this medium; from a content perspective, you know exactly what makes a YouTube ad insufferable (or worse, immemorable) versus what makes an ad on this platform effective. Other than its properties as a vehicle for content, YouTube has other benefits that are more in line with the focus […]
What is Display Advertising? Display advertising is the digital equivalent of billboard advertising. You’ve more than likely noticed a display ad before. The ads come in a variety of sizes and are most placed near the top of a webpage, off to the side of an article, and/or near the end of an article. Example of Display Ad In its simplest form, you’re witnessing an advertiser paying to place an ad on a web page. However, this transaction isn’t just between a website owner and an advertiser – there is […]
When it comes to PPC, it’s not a matter of hitting some settings and then just assuming they’ll do the trick. Well, we suppose you could do that, but it’s probably not a great call. The problem is that PPC campaigns and the factors involved in their success (or lack thereof) are not static — the internet and advertising thereon can be somewhat fickle, plus it’s likely you won’t have all the specs of your campaign perfectly dialed in at first. Hence, to get the most out of a campaign, […]
With all the venues on which to advertise, sometimes choosing which platforms to use can get overwhelming. But if you want one where ads can be precisely placed at the right time thanks to the platform’s massive array of user information — Amazon has all your bases covered. Love it or hate it, your audience is very likely on Amazon already. Amazon is a platform used by thousands of people every day to find everything from handmade soaps from artisan crafters to the newest gaming console to entire smart home […]
In essence, Google Ads scripts are simple JavaScript-based scripts that automate your Google Ads’ basic procedures and their reactions to and interactions with external data. (They also shouldn’t be confused with Google Apps Scripts, which allow users to create and publish add-ons that consolidate and enhance Google-based apps.) Google Ads Scripts help you save time and other resources in the long run, since they can automate common procedures that otherwise would have to be done manually. These procedures can include automatically adjusting keyword bid based on impression share. Scripts can […]
Comparing your own website performance versus your competitors might sound like a task that would distract you from other, more important business initiatives. After all, in the words of every sports coach ever, “We can only focus on improving ourselves each day instead of worrying about our opponents.” Would that not hold true with a business in the digital age, too? While that sentiment might be an important reminder to keep your vision clear, analyzing yours and your competitors’ website performance is useful in order to better understand how you […]
Written by Preston Parshall Learning from mistakes and constantly improving products is a key in all successful companies. ~ Bill Gates Everyone makes mistakes. When it comes to hearing about the experiences of people I respect, I’m much more interested in learning about their mistakes than their successes. There are a couple of reasons why. The first reason is that it takes great courage, openness, and humility to share what went wrong and how the issue was resolved. Secondly, hearing about mistakes is the quickest way to learn how others […]
