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Guidance from our Digital Marketing Experts in Seattle
The basics: Google is rolling out a unified verification badge that will replace the multiple LSA badges starting October 20th, 2025. This is part of Google’s moves which will also discontinue their Money Back Guarantee certification associated with the Google Guarantee badge. This certification badge meant that — prior to October 20th — any customer who wasn’t satisfied with the service they received could submit a form to request reimbursement so long as it was within 30 days of the initial service date. The good news is that, if you […]
With LinkedIn seeing a rise in usage among professionals, it’s becoming a great place for expanding your B2B presence, whether through paid advertising or organic posting. There, you can reach a specific professional audience that it can be hard to capture otherwise given today’s overly-saturated digital information ecosystem. There are many ways to use it and tools to take advantage of — today, we’re going to look at LinkedIn Newsletters. Let’s dive in! What is a LinkedIn Newsletter? One of the nice things about a LinkedIn Newsletter is that, unlike some […]
Threads was one of the platforms that gained traction in the wake of Twitter’s usability decline. Along with alternatives like Bluesky, these options have seen a notable increase in users. Since then, ads were introduced to Threads starting in January 2025 to a limited group before becoming available to “eligible” advertisers in April 2025. Currently, advertising on Threads isn’t available to everyone — Meta’s stated they intend to roll it out for more advertisers and agencies in the coming months — but at Fujisan our clients have been able to run […]
With rising concern about privacy intrusions by big tech companies like Google and Meta, regulations such as the GDPR, CCPA, etc. have become both more common and influential. It’s of course a step in the right direction as far as protecting individuals’ privacy, but it does also signal the need to adapt — both for those huge companies that essentially run the internet, and for the digital marketers who have to advertise through their systems. To that end, Google transitioned from Universal Analytics to GA4 so that they’re compliant with these newer […]
To start, what do these strings of letters actually mean? AIO, GEO, and AEO stand for artificial intelligence optimization, generative engine optimization, and answer engine optimization, respectively. Those address: Why is this important? This all comes down to the evolution of search engines, particularly Google. While their foundation has historically been web crawling, now search engines aren’t just crawlers — they’re interpreters of context. Now they rely on structured data, semantic interpretation and clarity, and inferred relevance to try and “figure out” what deserves to be cited, summarized, or recommended. […]
Recently, we published the first of a two-part series on how to audit your Facebook advertising efforts, from an account perspective all the way down to an individual ad level. Part one was a look at the classic baseline audit. This is what most agencies will perform and is a good foundation on which to base your own in-house audit too, but in part two we’re going to show how you can get a more comprehensive look at how an account operates as a whole. This follow-up will take a deeper dive […]
What is Performance Max channel reporting? PMax channel reporting is a new report that breaks your Performance Max results down by channel — search, shopping, YouTube, display, discover, GMail, and Google Maps. Instead of reporting being all lumped together, now you can see the individual channels and compare. This is currently being rolled out as of 2025 — its availability may still show as “beta” in some accounts — and is designed to show how each channel is contributing to your conversion goals. It also includes visualizations and a channel distribution […]
Whether you plan on auditing your own work on Facebook ads, or you’re auditing on behalf of a client, there are several necessary items for a proper auditing checklist. Although maybe we’re getting ahead of ourselves: Why do we audit in the first place? Well, we do it to make sure no stone is left unturned, to ensure all elements of your account are working together as well as they can, and to generally confirm optimal performance. For the purpose of this blog, we’re focusing on Meta — AKA Facebook and Instagram — […]
The zero-click search is a concept that’s been around for years, but is becoming increasingly dominant when it comes to how users interact with search engine results. This is due to a few factors. The rise of large language models — AKA generative AI — is one of them, not just with people using ChatGPT, but with Google investing so much of their resources into AI and significantly altering users’ experience by promoting Google AI Overviews to the top of SERPs. Because of this rapid shift the last few years, the landscape […]
AI overviews are one of the most — and arguably the most — eventful changes to search engines that have happened in the last many years. Although some users will end search queries with “-ai” or use tools like the https://udm14.com/ code to block Google’s generative AI functions on search engine results pages, the vast majority don’t — so the top result they see on Google’s SERP is an AI LLM-generated answer to their query. But we’re getting ahead of ourselves. First, AI overviews: a search feature providing AI-generated answers to many […]
