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Guidance from our Digital Marketing Experts in Seattle
Creating quality content for any industry is a challenge, but effective content writing for healthcare can be an especially daunting task (perhaps even as daunting as attending the annual physical you’ve been putting off for years). Writing healthcare content entails more than just explaining a topic; it requires careful research, a clear understanding of highly technical information, and the ability to explain that information in a way that is easily understood and accessible to your audience. Optimizing your content for SEO also requires a baseline understanding of how to write […]
Identifying keywords and conducting keyword research is the cornerstone of any digital marketing strategy. This helps businesses develop a strategy based on customer intent and industry competition for reaching their target market through search engine results. Before we dive further, let’s define keywords and keyword research: What is a keyword? A keyword is a word or phrase that is significant to the content on your website and to your business. This allows Google to categorize your website based on those keywords. What is keyword research? Keyword research is a way […]
From ‘301 Redirects’ to ‘YouTube’, and ‘Alt Text’ to ‘UTM Tracking’, we’ve put together your ultimate guide to all things digital marketing. Whether you’re new to the industry or just need a quick refresher, we have 108 helpful terms that all marketers should know. # 301 Redirect: A permanent redirect from an old URL to a new URL. This is a commonly used method to keep pre-existing traffic directed to a website when the website is redesigned or a web page and its URL are updated. 404 Error: An error […]
If you work with us or follow our blog, you know that we’re highly motivated by data and efficiency. Our appetite for data makes us partial to Google Tags, and our appreciation of efficiency draws us to Google Tag Manager: A free tool that makes complex data tracking easy to manage; bringing all of your code, tags and triggers in one place for simple and effective tag management. Note: Google Tag Manager can be used for both websites and mobile applications; for the sake of simplicity, we’ll refer only to […]
As the old adage says, what gets measured gets improved. But in the world of SEO where everything gets measured, the number of metrics provided can feel paralyzing. You may think: What metrics matter the most to my business? How do I know if my site is performing well? How do I quantify my SEO efforts? Once I know what metrics to track, how do I apply the knowledge I gain to improve my site? Thankfully, if you have a website, you can use free digital marketing tools like Google […]
If you get called in for an interview at your dream company, you may decide to ask a current employee for a referral. If this employee is highly esteemed at that company, their reference will weigh heavily, if they’re not, their reference may actually hurt your chances. On the same note, if the same employee vouches for you, you get the job, and you turn out to be a trustworthy, quality employee, that will reflect positively on both of you. For a website, links act similarly as references. If the […]
There is some confusion about what a landing page is and is not. As you read on, you’ll understand the characteristics of a landing page, and how you can design effective landing pages to collect data to benefit your company and optimize your online marketing efforts. A Landing Page Is: A landing page is a solo webpage with a focused sales pitch that is designed to get a visitor to take action. A landing page contains a form to collect visitor information. A ‘form’ on a webpage is a section […]
Google Analytics is one of the most powerful tools a company or organization can use to gather important marketing data. But once you finally get through the headache of getting your Google Analytics profile set up, it can be tough to decipher what all that data actually means. We are going to walk you through what each term means, how to interpret it, and how to use it to make smart marketing decisions. Google Analytics Important Metrics Defined from A – Z Google Analytics can give you much more data […]
There’s no one-size-fits-all strategy to optimizing SEO. Great SEO is built on implementation, data analysis, and iteration based on performance. That is why accurate measurement of relevant data is critical to building a strong, optimized, SEO strategy. For our clients, our prefered platform for tracking SEO progress is Google Analytics. Most of the examples in this article will be based on our direct experience. We will discuss how we combine Google Analytics, RivalIQ, and MOZ to measure our SEO strategy, and will give a few tips on optimizing. Track these […]
A strong pay-per-click (PPC) campaign, sends direct traffic to your website, by paying the search engine or social media channel a small amount each time the ad is clicked. The most common examples of PPC are search engines and social media. PPC advertisements appear along with the natural, non-paid search results, often at the top or in a highly visible space. PPC campaigns are effective because they drive qualified traffic to your site or landing page. Getting started with pay-per-click advertising sounds simple but PPC campaigns can cost you a […]
