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Guidance from our Digital Marketing Experts in Seattle
If you frequently work in the online marketing sphere, you’re almost certainly familiar with SEO and UX. For those who maybe aren’t as immersed in that world and aren’t familiar, SEO stands for search engine optimization, while UX is an abbreviation for user experience. Not only do both of these affect the other, but there are also many crossovers in the ways we evaluate and approach them. Let’s take a look at how they’re unified, where they’re distinct, and how to make the most out of both: Basics of SEO […]
At Fujisan, one of our core focuses is on continually improving your site’s performance not via advertising, but through organic, SEO-based traffic. It’s been shown over and over that websites with higher quality organic SEO perform much better in search engines, leading to a wider and more engaged audience. Here are five practical starting points to increase organic traffic to your site. Tip 1: Know your audience with keyword research We’ve spoken before at Fujisan about keyword research more in-depth. One thing we see a lot with small businesses is […]
What is competitive SEO research? Competitive SEO research simply means looking at how your organic SEO stacks up against your competitors. It’s an important task to do from time to time simply to get a sense of what your competitors are doing, how that’s working, and what you can learn from their successes or missteps. A thorough look at your competitors’ SEO involves a handful of steps, including: SEO keyword competition analysis Competitor backlink analysis Keyword gap analysis Top content analysis Organic social media review SEO metrics comparison Before these […]
If you’re a digital marketer or business owner with an online advertising presence, you’re almost certainly using Google’s Universal Analytics. And it’s probably not news that Google is moving in a new direction to eventually replace Universal Analytics with their new platform, GA4. We’re here to tell you more about it, and why you should make the switch sooner rather than later. What is GA4? GA4 stands for Google Analytics 4 and is Google’s newest analytics service, enabling you to better measure engagement across your site. It can help you […]
A bit ago, we released a part one blog post on local SEO, why it matters, and how to optimize your Google My Business profile to that end. Today we’re continuing that with a second look at SEO and what some important aspects are that affect your business’ online visibility. So, what other factors play a part in local SEO? Given how advanced Google and other search engines’ web crawlers are now, there are many details that go into how well your business fares SEO-wise. Practically speaking, it’s impossible to […]
First off: What is Google Analytics and how can it help you? Google Analytics is a platform provided by Google that helps you to track and analyze data about how people interact with your site. Assuming you’re using the Universal Analytics version, it will provide insights into these categories: Audience: Who is visiting your site? Acquisition: How are they getting there? Behavior: What are they doing once on your site? Conversions: What goals are they completing on your site? These categories can be further segmented, of course. Audience insights can […]
The world is more connected than ever and the exchange of goods and services, for many businesses, can be facilitated almost anywhere. Because of this, it can be tempting to feel like you can — or even should — broaden your online marketing scope to focus on a national or even global scale. Yet despite the fact that businesses theoretically shouldn’t all have to depend on local customers anymore, it’s the locals who still disproportionately affect business more often than not. This is reflected even in the digital space, where […]
What is this infinite scroll? Previously on Google’s mobile results page, you would have the first 10 or so results all on one page. When you got to the bottom of that page, you’d find the “next” button that would take you to the next batch of results. Now Google is removing that mechanism; instead of having the option to go to the next page of results, they’re eliminating these pages completely. Instead, Google’s mobile SERP will now show four pages’ worth of search results — once you scroll to […]
When it comes to developing your SEO strategy, there are 2 distinct things you should keep in mind – E-A-T and YMYL. E-A-T stands for expertise, authority, trust, and is one of the main ways Google gauges your credibility in your niche’s ecosystem. YMYL stands for “Your Money or Your Life,” which may or may not apply to your business. More on this below. Let’s start with E-A-T, which stands for: Expertise refers specifically to the creator of the article (or blog post, video, etc.). Basically speaking, if you are […]
Besides being a fun acronym to say, FUDs are an important thing to consider regarding your website. “FUD” stands for fear, uncertainty, and doubt. Essentially, they’re the reasons visitors to your site might leave without purchasing your good or service in the first place. All else held constant, FUDs lead to a poor user experience. They can often prevent otherwise interested visitors from converting, whether that’s through making a purchase, submitting a lead, etc. This is because these fears, uncertainties, and doubts undermine a visitor’s trust — can they trust […]
