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Guidance from our Digital Marketing Experts in Seattle
In search engine marketing, there’s a handful of extra steps you can take to get more out of your campaigns. These have the potential to really benefit your online goals. One of these tools is segmenting by audience types, which is a little extra effort for potentially a whole lot more for each cent you spend. Here’s why: Why leverage audiences in your search engine marketing? The one unifying reason to leverage audience types is the same as the reason for using many other search engine marketing tactics and tools: […]
As we’ve discussed before on the Fujisan blog, one of the important components of advertising with Google search ads is the different match types available to you. Applying a different match type to a keyword or string of keywords will alter which queries your ads will appear for. One of these match types is phrase match, and Google has a new update that’ll affect how it works. Today we’re gonna check that out: A quick rundown of what’s new As of February 2021, Google’s phrase match setting has begun to […]
Ah, Google. They have so many options for advertising, even just underneath the umbrella of “search ads.” Obviously, you have your basic search ads, but what about the other options that take search ads and pump them up a bit with new features? Well, today we’re here to talk about RSAs: Responsive Search Ads. A quick look at what they are and how they can spice things up Basically, RSAs are a search ad variant that combines Google’s machine learning and your own copy. This works by letting you plug […]
When someone hits “enter” on a search engine, what’s their purpose? Or at least, what’s their search’s purpose to them? Crucially, there is no one answer — so for Google, understanding the intention of someone’s search is the top priority. What does that mean for you? Consider the Chicken “How to make chicken.” If someone searches for that, the top results are for recipes. They’re blogs and videos, not brick-and-mortar businesses or products from an ecommerce site. That’s because Google knows that search is someone looking to learn, not buy. […]
A while back we gave a beginner’s overview on advertising on YouTube on the Fujisan blog. That piece included a quick look at the different ad types available, and recently we’ve been wanting to look at those closer. So today, we’re focusing on just that — the ad types and their uses and benefits. There are six choices when advertising on YouTube: Skippable in-stream ads Non-skippable in-stream ads Video discovery ads Bumper ads Outstream ads Masthead ads Let’s start at the beginning with the first. Skippable in-stream ads Example of […]
Use Waze? We’re gonna guess, for many of you, the answer is a resounding “yes.” A traffic navigation map, Waze’s crowdsourcing features add another layer on top of other, more basic map apps. Because of this, it’s a favorite tool for many people on their commute or for any travelling by motor. But Waze’ benefits aren’t limited to its users; it also can be an extremely helpful digital marketing tool for brick-and-mortar businesses. Why’s that? Let’s dive into it. What is Waze advertising and what are its benefits? In Waze, […]
It feels like Google is always changing something. With the sheer scope of what they do — all the different apps, programs, and tools — it makes sense that they’re never standing still. One of these aspects of Google that they update on occasion is their requirements for earning a Google Partner and Premier Google Partner badge. The next update is coming in 2021. Originally, this was planned for July 2020, but it ended up being pushed back due to COVID-19. So what does that mean? And, while we’re at […]
For all the work you do for your online campaigns, geotargeting can help make those efforts even more effective. “Intensifying geotargeting” can be a subjective term; after all, the geographic limitations and needs of businesses are all different. One brand might benefit from a campaign that reaches people across the country — another might only benefit from reaching people in a few square miles. Regardless of your business’ geographic qualities, you can always benefit from getting geographically specific in your online ad campaigns. Here’s some ways how: Identify Your Most […]
If you’re running a business in 2020, you’ve got an online presence. (Or, at least, we really, really hope you do.) And if you’ve got an online presence, you’re hopefully doing the work to expand that presence through organic and advertising efforts. And if your advertising includes YouTube, there’s a handy little tool that can help you make the most out of your effort there. That tool’s called Reach Planner, and it’s your friend. Here’s why. So, what is YouTube Reach Planner? In one sentence: It’s a Google Ads tool […]
As a business in the 21st century, you’re online. Along with your work establishing an organic presence, a successful brand should also be investing in digital advertising. This includes search engine ads, which provide you with a handful of settings to play with. Among these are the match types — broad, broad modified, phrase and exact. All are great, but a common mistake is over-relying on phrase match. If you suspect you might do this — or just need to begin working on your search ads at all — we’ve […]
