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Guidance from our Digital Marketing Experts in Seattle
Social media advertising is one of the most cost-effective forms of advertising available to businesses today. With a whopping total of over 100 billion active users on Facebook, it’s no wonder why Facebook advertising has grown in popularity. Facebook advertising is one of the biggest advertising platforms on the Internet today, capturing 34.5% of total display advertising spending in the U.S. But even when Facebook is the perfect platform for company advertising, it takes more than a great product to get noticed. With the rise in social media marketing and […]
There is some confusion about what a landing page is and is not. As you read on, you’ll understand the characteristics of a landing page, and how you can design effective landing pages to collect data to benefit your company and optimize your online marketing efforts. A Landing Page Is: A landing page is a solo webpage with a focused sales pitch that is designed to get a visitor to take action. A landing page contains a form to collect visitor information. A ‘form’ on a webpage is a section […]
A strong pay-per-click (PPC) campaign, sends direct traffic to your website, by paying the search engine or social media channel a small amount each time the ad is clicked. The most common examples of PPC are search engines and social media. PPC advertisements appear along with the natural, non-paid search results, often at the top or in a highly visible space. PPC campaigns are effective because they drive qualified traffic to your site or landing page. Getting started with pay-per-click advertising sounds simple but PPC campaigns can cost you a […]
