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Guidance from our Digital Marketing Experts in Seattle
Of all the apps, tools, and platforms Google offers, Google Trends is one that can often be overlooked by both online advertisers and regular people alike. It’s not ubiquitous like YouTube, Maps or Gmail, and not built-in to your work role as a marketer like Google Ads. But it can be really helpful, is immediately accessible to even the most tech-illiterate, and has multiple uses. So why don’t more businesses use it? First off — what is Google Trends? Google Trends is a completely free tool offered by Google that […]
What’s changing about Google Ads Starting June 2021, Google’s updating their policy regarding advertising for healthcare and medicines. Already, pharmaceutical companies are only allowed to advertise prescription drugs in Canada, New Zealand, and the US, and they’re not allowed to advertise opioid prescription painkillers in any countries. The list of countries where they can advertise over-the-counter medications is larger, but still includes fewer countries than where you can’t advertise over-the-counter medicine. Similarly, online pharmacies have to be certified in order to run ads on Google. What will be new with […]
Backlinks to your site are a big part of how Google ranks you. As far as Google’s concerned, the more links point your way, the more sites you have vouching for your quality. Except some people’s word is worth more than others. Same is true for sites. And in fact, there’s some sites that you’d prefer to not be associated with, whether through links or otherwise. When you find yourself in this scenario, the link disavowal option is here to save the day. First off — what is link disavowal? […]
In order to understand your marketing performance across an area as vast as the internet, one of the tools that’s here to help you out is Google Analytics’ channel groupings. What are they? Essentially, these are eight default channels that divide your traffic sources into eight different categories: organic search, paid search, display, email, referral, social, direct, and (other). Today we’re gonna look at what each of these consist of. To view these metrics, you’ll want to pop on over to the Acquisition section in the side menu of Google […]
As part of a digital marketing team, you have a big job. Writing, analyzing, and using technology are all part of your core responsibilities. But what about when your executive team needs updates on the performance of your current campaigns and initiatives? When that happens, your role pivots to being about communication and data visualization. With that in mind, here’s how to nail reports that are headed to upper management and/or your board: Questions to Address The first step to giving a clear, conclusive marketing report is identifying the questions […]
After countless hours of gathering data, analyzing patterns, predicting trends, and gaining insight, there’s still that looming, final piece of the puzzle: Data presentation. Presenting all your data and related information in a cohesive, visually appealing way can feel like a big, unpleasant, yet unavoidable hurdle. With Google Data Studio, you can quickly design beautiful, comprehensive reports, and save your energy for what you do best. What Is Google Data Studio? Google Data Studio is the newest addition to the Google Analytics 360 Suite. This tool makes it easy to […]
