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Guidance from our Digital Marketing Experts in Seattle
What is influencer marketing and why is it useful? First thing’s first: We get it — the term “influencer” makes most of us roll our eyes, reasonably so. For many people, this word tends to conjure up images of vapid Instagram accounts that on the surface appear to be famous for just kind of looking pretty. Whatever your personal feelings about the concept, right now we recommend putting those on hold — and also acknowledging that “influencer” goes far beyond that stereotype. In general, influencers provide an opportunity for businesses […]
A look at content and why it matters “Content” is such a commonly-used word in the online sphere, it borders on cliché. It’s ubiquitous not just in the marketing world — “content creator” is the new name for anyone who makes anything online, regardless of medium or, at times, quality. It’s the same for your business (although quality, in this case, very much matters) — content can be anything! Text, audio, images, video; it all works. The main thing people often think of as content is a blog, but it […]
Of all the apps, tools, and platforms Google offers, Google Trends is one that can often be overlooked by both online advertisers and regular people alike. It’s not ubiquitous like YouTube, Maps or Gmail, and not built-in to your work role as a marketer like Google Ads. But it can be really helpful, is immediately accessible to even the most tech-illiterate, and has multiple uses. So why don’t more businesses use it? First off — what is Google Trends? Google Trends is a completely free tool offered by Google that […]
We are pleased to announce the newest member of the Fujisan Marketing team, Elliott Thrussell. We sat down with Elliott to learn more about his background in digital marketing as well as his hobbies outside of the workplace. Tell us about your Search Marketing background prior to joining Fujisan Marketing. Previously I’ve worked on the platform, reseller, and most recently agency-side in various Search roles for everyone from SMB to enterprise-level clients. I began in an editorial role and progressed through strategy, planning, eventually to end-to-end client management. Why do […]
What’s changing about Google Ads Starting June 2021, Google’s updating their policy regarding advertising for healthcare and medicines. Already, pharmaceutical companies are only allowed to advertise prescription drugs in Canada, New Zealand, and the US, and they’re not allowed to advertise opioid prescription painkillers in any countries. The list of countries where they can advertise over-the-counter medications is larger, but still includes fewer countries than where you can’t advertise over-the-counter medicine. Similarly, online pharmacies have to be certified in order to run ads on Google. What will be new with […]
Also known as search IS, search impression share is a metric measuring the percentage of impressions your ads receive compared to their potential impression volume. The formula is naturally quite basic to calculate: impressions you get over total eligible impressions. (For simplicity’s sake, eligible impressions are pretty much just the possible amount of impressions you could’ve got.) Eligible impressions are determined by your targeting settings, approval status, and quality score. In today’s digital marketing since the retirement of the average position metric, impression share is now the metric used to […]
Today, we want to do a no-frills, centralized rundown of your advertising options on LinkedIn. If you’re considering marketing on LinkedIn but aren’t quite sure what your choices are and how they align with different advertising goals, we’ve got you covered. First off, what are the uses of advertising on LinkedIn? There’s two main purposes for LinkedIn marketing: business-to-business or “B2B” advertising and advertising to executives and other decision makers within a company or industry. (Obviously these are related and the lines of which is which can be kind of […]
Today we’re taking a broad look at social media paid advertising and some principles that will set you up for success. First off, a primer: A first look at paid social programming Before the “why,” let’s clearly establish this: paid social media marketing is one of the most important tools you can use in your whole digital marketing toolbook. The standard practice is to have paid campaigns running on at least one platform a month. This is a straightforward way to both maintain a consistent level of activity funnelling towards […]
Backlinks to your site are a big part of how Google ranks you. As far as Google’s concerned, the more links point your way, the more sites you have vouching for your quality. Except some people’s word is worth more than others. Same is true for sites. And in fact, there’s some sites that you’d prefer to not be associated with, whether through links or otherwise. When you find yourself in this scenario, the link disavowal option is here to save the day. First off — what is link disavowal? […]
In search engine marketing, there’s a handful of extra steps you can take to get more out of your campaigns. These have the potential to really benefit your online goals. One of these tools is segmenting by audience types, which is a little extra effort for potentially a whole lot more for each cent you spend. Here’s why: Why leverage audiences in your search engine marketing? The one unifying reason to leverage audience types is the same as the reason for using many other search engine marketing tactics and tools: […]
