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Guidance from our Digital Marketing Experts in Seattle
The world is more connected than ever and the exchange of goods and services, for many businesses, can be facilitated almost anywhere. Because of this, it can be tempting to feel like you can — or even should — broaden your online marketing scope to focus on a national or even global scale. Yet despite the fact that businesses theoretically shouldn’t all have to depend on local customers anymore, it’s the locals who still disproportionately affect business more often than not. This is reflected even in the digital space, where […]
Just like always, Google’s never standing still. The casualty this time: expanded text ads. Coming soon, new expanded text ads will be a thing of the past. What’s the timeline, and what does it matter? Let’s check it out. What’s happening and why? Starting June 30th, 2022, you’ll no longer be able to create new expanded text ads or edit old ones on Google. This doesn’t mean you can’t use them at all — old expanded text ads can still be served from your account, but you won’t be able […]
First off: What even are Facebook lead ads? Lead ads are an ad type specifically aimed towards finding users likely to be interested in your business. They’re available by using the lead generation campaign objective. When these users click on your ad, they’re directed to a pre-setup form that allows you to gather information about them. This form often includes some variation on name, email address, and maybe phone number and/or a few other spaces of information for the user to submit to you. Once a form is submitted, you […]
So, you’re getting involved in YouTube advertising. Good call! YouTube viewing hours per day, month, and year are so vast it’s hard for our human brains to comprehend. But there are some factors to this form of marketing you need to figure out along the way, too. Take, for example, campaign objectives. While campaign objectives are part of setting up ad campaigns on many platforms, YouTube has its own that come with different qualities. Plus, YouTube campaign objectives carry their own implications as to the different ads that should be […]
When running a PPC campaign, you have no shortage of bidding options. You can bid manually or with automatic settings; if you go the latter route, your options are for maximum conversions, maximum conversion value, maximum clicks, or target impression share. Today, we’re going to go over how maximum clicks can help you. What exactly is max clicks auto bidding? For starters, max clicks are an automated bidding strategy that sets out to generate — as the name suggests — the most amount of clicks for you within your given […]
Every year, we see shifts in advertising strategies on Facebook based on their constantly evolving features and ad manager updates. In 2021, one of the most significant of these was the iOS14 update that changed the way iPhone user data is tracked (or not tracked). This of course impacted ad results and targeting, and marketers had to adapt. Along with outside changes, Facebook — or should we say “Meta,” no matter how much we might all roll our eyes at that rebranding — and its subsidiaries continue to refine what […]
What is this infinite scroll? Previously on Google’s mobile results page, you would have the first 10 or so results all on one page. When you got to the bottom of that page, you’d find the “next” button that would take you to the next batch of results. Now Google is removing that mechanism; instead of having the option to go to the next page of results, they’re eliminating these pages completely. Instead, Google’s mobile SERP will now show four pages’ worth of search results — once you scroll to […]
When it comes to developing your SEO strategy, there are 2 distinct things you should keep in mind – E-A-T and YMYL. E-A-T stands for expertise, authority, trust, and is one of the main ways Google gauges your credibility in your niche’s ecosystem. YMYL stands for “Your Money or Your Life,” which may or may not apply to your business. More on this below. Let’s start with E-A-T, which stands for: Expertise refers specifically to the creator of the article (or blog post, video, etc.). Basically speaking, if you are […]
Besides being a fun acronym to say, FUDs are an important thing to consider regarding your website. “FUD” stands for fear, uncertainty, and doubt. Essentially, they’re the reasons visitors to your site might leave without purchasing your good or service in the first place. All else held constant, FUDs lead to a poor user experience. They can often prevent otherwise interested visitors from converting, whether that’s through making a purchase, submitting a lead, etc. This is because these fears, uncertainties, and doubts undermine a visitor’s trust — can they trust […]
If you’re working on marketing, whether as the owner of a small business or as part of a marketing department on a much larger team, you’re almost certainly using Google Ads. (And if not, get on it!) But while Google Ads itself is crucial to building your online visibility and increasing your business’ success, there’s ways its usability can be hindered. Enter Editor. What is Google Ads Editor and what are its features and benefits? Before we dive into it, Editor is a program you can connect to a Google […]
