First off: What is Google Analytics and how can it help you? Google Analytics is a platform provided by Google that helps you to track and analyze data about how people interact with your site. Assuming you’re using the Universal Analytics version, it will provide insights into these categories: Audience: Who is visiting your site? Acquisition: How are they getting there? Behavior: What are they doing once on your site? Conversions: What goals are they completing on your site? These categories can be further segmented, of course. Audience insights can […]