Blog
Guidance from our Digital Marketing Experts in Seattle
So, you’ve realized some (or all) of your site isn’t user-friendly or easily navigable. This is something many businesses deal with, particularly as they grow — either in size and scale or philosophically in their offerings. In this case, you’ll eventually realize that, very likely, a site redesign is necessary. Luckily this isn’t an insurmountable task! What it is, though, is a task that can work against you if you don’t consider all the factors that go into it — in this case, the SEO implications. Critically, it’s much more […]
First off: why even have a blog? This is a pretty common thing to wonder for those who are just beginning their dive into an improved online presence. In some ways, it can feel like just another task in an area that can already be a bit overwhelming at first. But once you learn more about blogs’ role in your digital visibility, it’s clear they’re a really, really great tool. A blog can help answer people’s frequently asked questions, share industry news, and address informational intent from search engine users. […]
Even the greatest product or service will be unsuccessful if it never reaches the people that need it. Out of all the products and services flooding the Internet today, how do you make yours stand out from the pack, reach your customers where they are online, and cater to them in a way that will actually make a lasting impact? We believe that the most successful marketing campaigns begin with getting to know your customer. Who Is Your Audience? The first step in any marketing strategy is to define your […]
