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Guidance from our Digital Marketing Experts in Seattle
Featured snippets. You know them, even if you don’t know them by name. They’re ubiquitous in Google searches — although not all (more on what queries bring them up in a moment) — and can give those featured a huge boost. By understanding the mechanisms behind featured snippets and optimizing for them, you can significantly increase not just your visibility, but all the downstream effects of that — including click-through rates and more that are the foundation for greater staying power and sales. Understanding featured snippets First off: What they […]
MozCon wrapped up its 2024 edition earlier this summer, which included some thoughts on the evolution of SEO and AI. Before you think, “Oh, I bet the takeaways are to hop on that bandwagon,” you might want to slow down that reflex. A lot of the findings were in line with what many of us have intuitively experienced as individuals — when it comes to making content that provides value instead of clogging up the search engine ecosystem, AI and low-quality output (even when human-powered) aren’t particularly beneficial and can […]
When it comes to your online marketing, simply having a presence is a big part of it. Having an engaging presence is better. Having a consistent and engaging presence is best. By creating content that helps your potential audience with your area of expertise and creates more pathways for people to find you, both you and your audience can benefit — provided that it is truly useful to them and not an absolute drivel that more and more brands are pushing out. In doing so, you’ll likely end up with […]
Content marketing is a huge part of the world now. It includes blog posts, videos, infographics, and more with the intent to attract, engage, and retain a defined audience. The thought behind it is twofold: First, by producing this, you’re creating more pathways for people to discover your site — and, through extension, become more familiar with your brand and business. Secondly — and this is something that’s increasingly being ignored for short-term gains and in the process alienating potential customers — but by providing valuable, helpful, high quality content, […]
So, you’ve realized some (or all) of your site isn’t user-friendly or easily navigable. This is something many businesses deal with, particularly as they grow — either in size and scale or philosophically in their offerings. In this case, you’ll eventually realize that, very likely, a site redesign is necessary. Luckily this isn’t an insurmountable task! What it is, though, is a task that can work against you if you don’t consider all the factors that go into it — in this case, the SEO implications. Critically, it’s much more […]
Today’s part two in our look at editorial calendars and why they’re so indispensable. If you haven’t gotten a chance yet, we recommend giving the first part a read to learn more about how and why they can help you. Otherwise, to the rest of it all! The first steps in building an effective editorial calendar Image Source: HubSpot.com There are a handful of measures you can take that help create a solid foundation for your editorial approach. The following are steps we recommend to everyone: Once you’ve established these, […]
An editorial calendar sounds a lot fancier than it is; yes, it is a strategic planning tool that’s valuable for organizing your output, whether you’re a one-person brand or a giant organization — but in the end it’s A) a calendar for B) the media you publish. Some might say “content.” Really, so much of the success of your online presence — and through extension, business itself — can be traced back to the (quality) content you contribute. And a big factor in that success is influenced, in the long […]
UTM stands for urchin tracking module, and is a parameter that shows you how a user came to arrive on a landing page. These modules can tell you the site from which the traffic came, what part of the ad or which kind of ad a user clicked on, the type of link or campaign that brought them there, ad group, and more. To implement them, you’ll come across fields like… The tracking template and final URL suffix fields — what are they? These are the places you’ll find within the […]
At its most basic, a sitemap is a file that lists out the URLs to pages of your website. It provides information about your site’s pages and other features, as well as how everything’s related from page to page and file to file. While sitemaps are something that human users can find helpful, they’re more often used by search engines by giving them a pathway to more efficiently crawl your site . During this process, the sitemap provides a, well, “map,” as it were, guiding the search crawler through your site […]
In our current digital environment, many businesses have caught on to the importance of blogs to attract internet users to their sites. One part of this, that some aren’t as in tune with, however, is the next step of promoting the blog itself. A savvy approach to blog promotion will help maximize its reach and ensure all your efforts to write and maintain a blog aren’t in vain. For this article, we’re operating under the assumption that you’ve already optimized your SEO for your blog since that by itself is […]
