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Guidance from our Digital Marketing Experts in Seattle
We talk a lot about A/B testing at Fujisan because it’s really the backbone of improving your work. This makes sense — after all, it’s pretty much just the digital marketing application of scientific testing with controlled variables. You remember sixth grade science class: By testing between two versions of a situation with all variables controlled for except one, you can then see which modification to the uncontrolled variable leads to a certain outcome. Same here! With A/B testing as a digital marketer, you can compare the results for a […]
Image Source: https://www.impactmedia.co.uk/insights/unlock-the-power-of-enhanced-conversions-in-google-ads/ As concerns over user privacy grow, more regulatory bodies are passing rules limiting invasive tracking while at the same time browsers are similarly building in features to protect privacy. This means third-party cookies and related functions are being phased out, and businesses with online presences — AKA pretty much all of them like, presumably, yours! — will need to adapt accordingly. Luckily, there are newer options that allow you to still gather helpful information to optimize your digital marketing efforts — Google’s enhanced conversions is one of […]
What are social signals in the context of online engagement (and what aren’t they)? When we talk about social signals, we’re talking about information generated by social media interactions that act as a proxy for judging popular reception of that content. Or, in plain English: Likes, shares, comments, mentions… all the actions that signal “people are interested in this!” These are true of social media platforms like Facebook, Instagram, LinkedIn, Twitter/X, etc., although it’s important to keep an eye on how different platforms’ value for your objectives change — whether […]
If you’re a business advertising on Facebook or Instagram, you’re only as effective as the insights you get back. As backlash to more invasive data-gathering practices have grown and companies and governments have adapted to this, you’ll find that practices marketers used to rely on will become outdated. Regarding these evolutions and how they apply to Meta: Enter Conversions API. This is an API tool that connects your marketing information — events relating to your website, app, messaging, and in some cases offline — from, in Facebook’s words, your “server, […]
In the contemporary internet, there are so many different media options for conveying your point. Not only do you have written pieces available like here, but audio, video, images, infographics — there are so many forms that present themselves ideally to different concepts. Let’s look at some of your options and how to do them as well as possible: Multimedia content and the importance of presenting it optimally — for you and your users Really, this comes down to creating a page that’s not just informative for your visitors, but […]
Featured snippets. You know them, even if you don’t know them by name. They’re ubiquitous in Google searches — although not all (more on what queries bring them up in a moment) — and can give those featured a huge boost. By understanding the mechanisms behind featured snippets and optimizing for them, you can significantly increase not just your visibility, but all the downstream effects of that — including click-through rates and more that are the foundation for greater staying power and sales. Understanding featured snippets First off: What they […]
MozCon wrapped up its 2024 edition earlier this summer, which included some thoughts on the evolution of SEO and AI. Before you think, “Oh, I bet the takeaways are to hop on that bandwagon,” you might want to slow down that reflex. A lot of the findings were in line with what many of us have intuitively experienced as individuals — when it comes to making content that provides value instead of clogging up the search engine ecosystem, AI and low-quality output (even when human-powered) aren’t particularly beneficial and can […]
When it comes to your online marketing, simply having a presence is a big part of it. Having an engaging presence is better. Having a consistent and engaging presence is best. By creating content that helps your potential audience with your area of expertise and creates more pathways for people to find you, both you and your audience can benefit — provided that it is truly useful to them and not an absolute drivel that more and more brands are pushing out. In doing so, you’ll likely end up with […]
Content marketing is a huge part of the world now. It includes blog posts, videos, infographics, and more with the intent to attract, engage, and retain a defined audience. The thought behind it is twofold: First, by producing this, you’re creating more pathways for people to discover your site — and, through extension, become more familiar with your brand and business. Secondly — and this is something that’s increasingly being ignored for short-term gains and in the process alienating potential customers — but by providing valuable, helpful, high quality content, […]
So, you’ve realized some (or all) of your site isn’t user-friendly or easily navigable. This is something many businesses deal with, particularly as they grow — either in size and scale or philosophically in their offerings. In this case, you’ll eventually realize that, very likely, a site redesign is necessary. Luckily this isn’t an insurmountable task! What it is, though, is a task that can work against you if you don’t consider all the factors that go into it — in this case, the SEO implications. Critically, it’s much more […]
