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Guidance from our Digital Marketing Experts in Seattle
If you run a business in 2019, you almost certainly — get ready for a bold statement — have a website. Going out on a limb, we know. But a website isn’t free. You have to pay for the domain, pay a designer to design it, pay a copywriter to write it, and pay a web developer to keep it going. You have to pay with your own time and energy coordinating and collaborating with everyone involved. So, with all the time and money you spend on your site, surely […]
If you run a business, whether you like it or not, Google plays a significant part in your success. The good news is that you have a choice — whether to take a passive role or to take advantage of Google’s role in the modern economy. Enter Google My Business. Before we get into how and why to use Google My Business, here’s a brief explanation of just what the heck it is. In essence, Google My Business (or GMB for short) is a Google feature that shows online users’ […]
Fujisan Marketing is pleased to announce the addition of Katie Blatman to the Client Management team. Katie was hired to support the company’s growing demand for custom digital marketing services. She brings over a decade of expertise in SEO, SEM and web analytics and creates measurable results for the organizations she works with. Before joining Fujisan, Katie served in client-facing roles for the Seattle Times and Garrigan Lyman Group with impressive results. As Senior Campaign Manager at the Times, Katie worked with a marquis client, the Pacific Science Center: under […]
This is the third blog in our Path to a Happy E-Commerce Season series. Our blog series build upon each other, which is why we recommend reading them in order. Read Part 1: Preparation and Part 2: Execution if you haven’t already! If you’re reading this blog post, you have probably already created your holiday marketing campaigns and are currently monitoring them. Everything’s going smoothly, so you’re wondering what comes next. Consumers spent $108.15 billion online during the last two months of the year in 2017, which was a near […]
In the last post, we talked about the importance of reviewing and gaining insights from last year’s holiday sales, and we made a game plan for the new holiday season. In this post, you’ll learn to be prepared for emergencies and how to launch and manage your holiday marketing campaigns effectively. We’re here to help you tackle the holiday season with confidence! This is a continuation from Part 1 of the post, and we highly recommend reading Path to a Happy E-Commerce Season, Part 1: Preparation before diving into the […]
The first days of fall are upon us, and retailers everywhere are taking full advantage of the calm before the storm. As Halloween candy, Thanksgiving desserts, Black Friday coupons, and red and green tinsel begin to flood the local shopping malls, online retailers are also preparing their stores for the holidays. If you are an online retailer, you are about to enter your busy season. The time you put into preparing for this season will set the tone. In the upcoming weeks, you can either develop a record-breaking e-commerce plan […]
Long gone are the days of sifting through pages of unrelated products online. Google Shopping delivers an ecommerce service displaying similar items for sale across the Internet that objectively match a search query. Thanks to Google, window-shopping is not just for brick and mortar storefronts anymore. What Is Google Shopping? Google Shopping is a service that enables consumers to view and compare retail items side by side based on a Google search. A consumer that searches for “black leather gloves” no longer has to blindly click individual website links in […]
Even the greatest product or service will be unsuccessful if it never reaches the people that need it. Out of all the products and services flooding the Internet today, how do you make yours stand out from the pack, reach your customers where they are online, and cater to them in a way that will actually make a lasting impact? We believe that the most successful marketing campaigns begin with getting to know your customer. Who Is Your Audience? The first step in any marketing strategy is to define your […]
In the world of online advertising, it takes exceptionally eye-catching, attention-grabbing campaigns to stand out above the clutter. It stands to reason that now more than ever marketers are turning to video. As advertising evolves, video advertising is becoming a progressively more popular marketing tactic for bringing awareness of a brand or product to an online audience. Benefits Of Video Marketing Through well-designed video advertisements, brands can command attention, convey much more than just their typical sales pitch, and reap a number of other benefits. Below, we list just a […]
THE MYTH: “We don’t need Facebook. We’re a B2B company.” It is a common misconception that Facebook has no place for companies who are marketing to other companies. There is a belief that Facebook’s marketing value begins and ends with B2C marketing and sales, but nothing could be further from the truth. For years, Facebook has been a key player in digital marketing and has gained a reputation for being a strong B2C marketing platform. Through eye-catching, click-worthy advertisements, B2C marketers have found new customers, gained audience insights, cultivated interest, […]
