Blog
Guidance from our Digital Marketing Experts in Seattle
At Fujisan, we deal with digital marketing for businesses in many industries. But if there’s one industry whose purveyors often underutilize a platform with benefits specific to them, it would be autos and Amazon. Here’s why: Auto dealers’ hesitation and how they benefit from Amazon Ads In our experience, lots of car dealerships are a bit reluctant to dive into Amazon-based ads. Their concerns and questions are reasonable; the most common is “Well, nobody is going to buy one of our cars online, so why bother?” This is often accompanied […]
Sometimes when working with SEO, you feel like you’ve hit a ceiling. Every factor that goes into a high-performing site seems to be accounted for. So, what should you tackle when you feel like you’ve done it all? Audit, audit, audit When it feels like you’ve done all you can do, auditing is the first step to figure out what isn’t actually functioning as well as it could. There are many different programs that can help here; one, Screaming Frog, can alert you to missing or duplicate title tags and […]
Seeing as it’s 2020, we’ll assume you’re well-versed in YouTube advertising at least from the point of view of a YouTube viewer. Given how familiar we all are with YouTube ads, that certainly gives you (along with all advertisers) an advantage with this medium; from a content perspective, you know exactly what makes a YouTube ad insufferable (or worse, immemorable) versus what makes an ad on this platform effective. Other than its properties as a vehicle for content, YouTube has other benefits that are more in line with the focus […]
What is Display Advertising? Display advertising is the digital equivalent of billboard advertising. You’ve more than likely noticed a display ad before. The ads come in a variety of sizes and are most placed near the top of a webpage, off to the side of an article, and/or near the end of an article. Example of Display Ad In its simplest form, you’re witnessing an advertiser paying to place an ad on a web page. However, this transaction isn’t just between a website owner and an advertiser – there is […]
So, now you know the what and why of link building (or, if you don’t, check it out in our part one article here), but what about the how? In case that last line wasn’t obvious enough, that’s what we’re going to talk about right… wait for it… now. Types of links and what they mean Before we dive into the tactics of link building, let’s review the different link types and how search engines treat them. These link types are called link attributes, and they’re a way of qualifying […]
We are pleased to announce the newest member of the Fujisan Marketing team, Victor Madaris. We sat down with Victor to learn more about his background in digital marketing as well as his hobbies outside of the workplace. Tell us about your Search Marketing background prior to joining Fujisan Marketing. I started in search marketing in 2017 when I joined Dealer eProcess West in Everett as a SEM strategist. I oversaw day-to-day performance on 70 Google and Bing accounts for automotive dealerships located within the U.S., most of which are […]
We take a research-oriented approach to examine your company’s sales and current marketing to discover opportunities that you may have missed. For every one of our clients, we execute a customized plan to deliver your message to your target audience when it is most effective. Our success has led Clutch to name us on their list of top PPC agencies in Seattle. Clutch is a B2B ratings and reviews website located in the heart of Washington, D.C. It was started as a platform to help companies hire the best fit […]
The basics… RLSA stands for Remarketing Lists for Search Ads, and it has been a feature on Google Ads since 2013. Instead of targeting anybody searching for a given keyword on Google (or an affiliated search), RLSA specifically targets users who are searching for a keyword after having visited your site. Here, we’ll explore their results and how to best utilize them. How it Works The phrase “after having visited your site” probably brings up mental images of those stalker-ish visual ads for, say, adult diapers that follow you around […]
Written by Preston Parshall “Plans are only good intentions unless they immediately degenerate into hard work.” – Peter Drucker Since we started in 2014, we’ve been asked a lot of questions about who we are and our approach. The one question that we have been asked the most is a variation of these: “What’s your juice?” “What’s your differentiator?” and “What makes your team special?” At Fujisan Marketing, it all starts with thoughtful execution. Thoughtful execution is the cornerstone of any viable strategic plan or engagement. Whether you are launching […]
